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Premium Research Sep 2025
... and AI slop reduce the supply of quality attention. Affluent users pay to avoid ads and data harvesting, while others face more intrusive digital experiences. Marketing must adapt as engagement grows more difficult to earn. Overview Maverick Research Analysis Contributors Gartner Recommended Reading Note ...

Analyst(s):   Colleen Giblin   |   Stuart Strome
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Research Oct 2025
... Access Research Already a Gartner client? Product leaders must know that CFOs prioritize security, compatibility, and user experience over price in software purchases. AI is fueling this shift in buying behavior, opening new product differentiation opportunities to align with these evolving priorities ...

Analyst(s):   Ureeda Rafiqi   |   Garrett Astler
Research May 2025
... Access Research Already a Gartner client? CFOs taking on new roles often experience five pitfalls (whether as a first-time CFO, a tenured CFO at a new organization or taking on an expanded remit as CFO). CFOs can diagnose each pitfall and build a plan to avoid them during their first 100 days and beyond ...

Analyst(s):   Jessica Kranish
Premium Research May 2025
... not directly utilizing their full potential. Supply chain leaders should evaluate their visions on decision-making tools and create an optimal user experience to enable intelligent business. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Note 1: Offerings Adjacent ...

Analyst(s):   Julian Sun   |   Christian Titze
Premium Research Jun 2025
... Deploying data lakehouses, complemented by data fabrics and data ecosystems, can provide a cohesive and integrated experience, enhancing data interoperability and reusability. Data architects can utilize this approach to reduce the complexity and costs associated with implementation, management and maintenance ...

Analyst(s):   Ramke Ramakrishnan
Research Jun 2025
... Access Research Already a Gartner client? Many teams waste time reinventing user experience instead of assembling it. Design systems offer a faster, more scalable way to build high quality, consistent and accessible digital products. This research helps software engineering leaders understand how to ...

Analyst(s):   Van Baker   |   Will Grant   |   Frank O'Connor   |   Brent Stewart
Premium Research Aug 2025
... Meetings are experiencing a welcome transformation with the integration of advanced technologies and shifting cultural practices. Application leaders are seeking new ways to enhance meeting effectiveness but also lean on classic methods. By strategically leveraging technology, refining practices and ...

Analyst(s):   Lacy Lei   |   Adam Preset   |   Christopher Trueman
Premium Research Jun 2025
... energy management. Product leaders competing in the AI race with smart space-aligned offerings should prioritize these use cases to improve user experience and address sustainability goals while reducing costs. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Gartner ...

Analyst(s):   Masatsune Yamaji   |   Roger Sheng   |   Alizeh Khare   |   Anushree Verma
Research Apr 2025
... markets and creating new opportunities. TSPs must stay competitive with a new generation of platforms offering AI-augmented, business-driven user experiences and composable architecture. Overview Analysis Gartner Recommended Reading Note 1: Research and Methodology for the Emerging Technology Horizon ...

Analyst(s):   Evan Zeng   |   Marisa Schmidt   |   Jimmy Chuang   |   Wataru Katsurashima   |   Craig Lowery   |   Radu Miclaus   |   Eric Goodness   |   Gaurav Gupta   |   Sid Nag   |   Ed Anderson   |   Anushree Verma   |   Rene Buest   |   Annette Zimmermann   |   Gregor Petri
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