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Premium Research Sep 2025
... The service market is experiencing four profound technological disruptions: intelligent simulation, preemptive cybersecurity, hyper-synthetic data and domain-specific language models. These will reshape the market’s trajectory and competition. General managers must invest and leverage these technology ...

Analyst(s):   Katie Gove
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Research Sep 2025
... Access Insights Already a Gartner client? Gartner estimates that the unified communications market will experience a modest five-year CAGR of 0.8%. Rationalization of UC seats will inhibit market growth. This update features refreshed exchange rates; the underlying assumptions are unchanged from the ...

Analyst(s):   Nitin Narang   |   Brian Doherty   |   Megan Fernandez   |   Ajit Patankar
Research May 2017
... Registered Prospects/Customers Side 1 — Growth Rate of Registered Prospects/Customers Side 1 — Conversion Rate Between Customers and Platform Providers Side 1 — Average Annual Purchasing Frequency Between Customers and the Content Providers Side 1 — Average Price per Transaction Between Customers and the Content ...

Analyst(s):   Michael Smith   |   Paul Proctor
Webinar On-Demand
... each business function is investing in and preparing for AI and generative AI. We will cover finance, marketing, sales, supply chain, HR, legal, and customer service in a fast-paced dialogue about what each function is learning and seeing across our client base. This complimentary webinar will leverage ...

Analyst(s):   Alexander Bant   |   Daniel O'Sullivan   |   Noha Tohamy   |   Dan Gottlieb   |   Helen Poitevin   |   Stuart Strome   |   Nicole Greene
Article April 28 2026
... Build learning experiences around core categories, with depth matched to each group’s needs. Step 4. Design and deliver the program. To keep pace with AI’s rapid change, use agile learning methods: 10% formal training, 20% social learning (communities of practice) and 70% on-the-job experience (coaching, ...
Announcement August 27 2026
... by monetizing existing assets, such as data, capabilities and customer relationships. By contrast, technology and digital sectors are more likely to generate growth through platform strategies that create network effects and deepen customer engagement,” said Archer. Additional Insights Available Gartner ...
Announcement October 30 2025
... derive from customer data while helping to mitigate associated risks. Currently, organizations employ digital twins to monitor product performance and determine optimal actions. With DToCs, they can simulate how customers might respond to specific scenarios, enabling more personalized experiences, stronger ...
Announcement April 13 2026
... positive and educational experiences. “Looking ahead, Gartner predicts that by 2027, reliance on retargeted ads will become a primary driver of negative brand perception among Gen Z, prompting leading brands to shift paid media investment toward opt-in and embedded advertising experiences. The brands that respect ...
Announcement October 08 2020
... apps to engage customers. These consumer-like selling and engagement models are expected to continue post-pandemic as they are as effective as the traditional ways of selling. As younger generations enter the workforce and take buying positions, they expect compelling customer experiences like what they ...
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