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Premium Research Jun 2025
... beginning with their public websites. Upgrading conventional chatbots into conversational AI assistants engages buyers in a personalized and positive experience that can generate faster, more relevant interactions with prospects. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended ...

Analyst(s):   Danny Ryan
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Research Jun 2025
... infrastructure and operations strategy requires a cost-effective balance between hardware, software, employee support, cybersecurity and digital employee experience. End-user services leaders can use this strategic roadmap to better enable employees and streamline their operations. Overview Strategic Planning ...

Analyst(s):   Todd Larivee   |   Steve Goldberg   |   Tom Cipolla   |   Sunil Kumar
Research Sep 2025
... Access Research Already a Gartner client? Almost every enterprise experiences some sort of major change. Whether it's a return-to-office mandate, reductions in force, or restructuring, it can be challenging to keep employees focused during disruptions. Executives must conduct the Success Factors Exercise ...

Analyst(s):   Jennifer Carter   |   Christie Struckman
Research Sep 2025
... strategy and contribute directly to successful business outcomes. Overview Introduction Analysis Gartner Recommended Reading Note 1: Examples of Service Experience Metrics Gartner Research ...

Analyst(s):   Siddharth Shetty
Premium Research Aug 2025
... Superapps reflect the state-of-the-art interaction design model for mobile apps by composing multiple extensions called miniapps into a unified employee experience. However, agentic AI, especially AI assistants, will have a dramatic impact, reshaping superapp and miniapp concepts. Application leaders must align ...

Analyst(s):   Jason Wong   |   Sohail Majumdar   |   Mike Gotta
Premium Research Aug 2025
... The CMO remit looks different depending on the organization — and CMOs with data and analytics experience in their current role are most likely to succeed in proving marketing’s value. CMOs should apply storytelling tactics and increase exposure to marketing D&A activities to improve their ability to ...

Analyst(s):   Rachel Smith
Premium Research Sep 2025
... and AI agents. Success depends upon investments in skills, governance and expertise and a pivot to outcome-based commercials that drive superior experiences and a durable, resilient, edge. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended Reading Note 1: Benefits of Effectively Integrating ...

Analyst(s):   Robert Brown   |   Tom Coshow   |   Gunjan Gupta
Webinar On-Demand
... each business function is investing in and preparing for AI and generative AI. We will cover finance, marketing, sales, supply chain, HR, legal, and customer service in a fast-paced dialogue about what each function is learning and seeing across our client base. This complimentary webinar will leverage ...

Analyst(s):   Alexander Bant   |   Daniel O'Sullivan   |   Noha Tohamy   |   Dan Gottlieb   |   Helen Poitevin   |   Stuart Strome   |   Nicole Greene
Blog Post November 15 2019
... material allocations are assigned to customers and suppliers when our company represents a significant share of the market Customer Service: the need for transparency regarding the use of nonhuman entities (AI-powered chat bots, for example) to record and respond to customer requests The reality is that for ...
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