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Research April 05 2024
... Supply Chain Award for Customer or Patient Innovation. Danone developed a comprehensive traceability service for its baby formula products utilizing blockchain, serialization and aggregation technology. Fill out the download form to read Danone’s best practice: Solve customer or patient problems with ...
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Premium Research Mar 2024
... Social content must respond quickly to shifting customer behaviors and evolving platform functionality. Digital marketing leaders can use this framework to optimize their social media content strategies based on their specific marketing objectives and customer needs. Overview Analysis Gartner Recommended ...

Analyst(s):   Lew Sears   |   Karen Lee   |   Adriel Tey
Premium Research May 2024
... CMOs struggle to develop and direct a cohesive strategy to support the end-to-end customer journey. Use this guide to create unified, customer-centric approaches across marketing channels that leverage multichannel and omnichannel tools and strategies. Analysis Research Highlights Gartner Research ...

Analyst(s):   Suzanne Schwartz   |   Devon Weidemann
Premium Research Nov 2024
... Salesforce instituted a swarming delivery model to improve customer journeys. Customer service and support leaders can learn from three key aspects of their success: enable complete issue ownership to agents, proactively guide agents to collaborate and use collaboration-focused performance metrics. ...

Analyst(s):   Aman Jagdev
Premium Research Nov 2024
... Data acquisition, platform aggregation and composable IoT apps are top trends impacting the IoT market, reflecting customer challenges. Technology and service providers can help customers overcome these challenges and improve business outcomes by developing strategies based on their IoT maturity. Gartner ...

Analyst(s):   Milly Xiang   |   Peter Middleton   |   Jonathan Davenport   |   Emil Berthelsen   |   Eric Goodness   |   Kay Sharpington   |   Scot Kim   |   Alfonso Velosa
Announcement August 31 2022
... while also improving the customer experience.” Gartner projects that one in 10 agent interactions will be automated by 2026, an increase from an estimated 1.6% of interactions today that are automated using AI. Conversational AI can automate all or part of a contact center customer interaction through both ...
Webinar On-Demand
... mission-critical priorities. •Explore the next-generation GTM model based on generative AI •Discover examples of high-value impact on sales, marketing and customer success •Learn the path for Tech CEOs to progress to the new frontier of GTM efficiency and effectiveness Return to this web page to watch the webinar ...

Analyst(s):   Michele Buckley
Research Jul 2025
... shoring to replace certain external staffing with AI when it advances cost optimization, increases intellectual property control, and improves employee experience and capabilities. This research covers Step 1 of 3 how to target routine, repetitive roles for AI replacement first. Overview Strategic Planning ...

Analyst(s):   Val Sribar   |   Tori Paulman   |   Brandon Germer   |   Nate Suda
Research Jul 2025
... client? Edge computing deployments are growing, usually led by LOB technologists, and I&O is rarely involved early in the process even though their experience is critical for driving efficiency in standards, architecture, management and security. Here are five things that the head of I&O should do now to ...

Analyst(s):   Thomas Bittman
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