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Announcement August 10 2022
... Technology Trends Evolving and Expanding Immersive Experiences: The future of digital experience is immersive. A collection of emerging technologies supports such experiences through dynamic virtual representations, environments and ecosystems of customers and people, as well as new modes of user engagement ...
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Premium Research Sep 2025
... outlines various aspects of members’ executive protection services, such as adoption, maturity, eligibility criteria, and scope. It also describes their experience with cybersecurity monitoring service providers and funding and administration model of the security program. Overview Summary of Results Survey ...

Analyst(s):   Consult the Board Research Team
Premium Research Aug 2025
... Organizations routinely experience outages stemming from unmanaged certificates. The 47-day maximum certificate validity requirement for public-facing websites and applications brings new urgency to certificate life cycle management. Identity architects must implement effective CLM to support discovery ...

Analyst(s):   Erik Wahlstrom   |   Paul Rabinovich
Premium Research Jan 2024
... Digital marketing leaders use mobile marketing platforms to acquire, engage and retain customers through meaningful interactions on customers’ mobile devices. Use this research to balance evolving mobile marketing demands and dynamic device platforms to find the best vendor fit. Overview Market Definition ...

Analyst(s):   Kassi Socha   |   Suzanne Schwartz
Premium Research Jan 2024
... Tech CEOs seeking upsell, cross-sell and expansion opportunities must assist customers in identifying new business problems. To achieve this, they should create a mix of content based on what customers found most valuable in achieving business objectives during the initial subscription. Data Snapshot ...

Analyst(s):   Charlie Xu   |   Forest Conner
Research Jul 2024
... Access Research Already a Gartner client? Websites must keep pace with evolving customer needs in order to deliver on business goals and customer expectations. CMOs can use this research to evaluate their current performance and gain valuable insights that will aid them in successfully executing a website ...

Analyst(s):   Nicole Greene   |   Kassi Socha
Research May 2024
... Access Research Already a Gartner client? Customer behavior is complex, and marketing channels are impermanent — changing and blurring together. Use this research to look beyond omnichannel strategies to ensure your cross-discipline teams address customer context, make necessary trade-offs, use cross-channel ...

Analyst(s):   Suzanne Schwartz
Premium Research Feb 2024
... order-to-cash and how you engage with customers are key processes to get right for any organization. Finance transformation leaders can join this webinar to isolate the steps required to advance invoice-to-cash maturity and improve results related to cash, cost and customers. Session Description Learning Objectives ...

Analyst(s):   Valeria Di Maso
Research Mar 2025
... Research Already a Gartner client? Despite substantial investments in self-service capabilities, 36% of customers say the phone is the primary channel used in their service interactions. Customer service and support leaders aiming to boost self-service adoption should incorporate IVR or AI voice bots ...

Analyst(s):   John Quaglietta   |   Ian Elliott   |   Rupinder Chandhok
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