... GenAI and other digital technologies hold significant potential to transform work and drive productivity gains. However, achieving these outcomes requires more than adopting tools or following trends. In a market flooded with inflated promises and hype, many organizations risk costly missteps by inv ...
Analyst(s): Nate Suda
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... The hype around AI, and generative AI, has resulted in organizations attempting to adopt and use the technology at breakneck speeds. However, such speed often neglects the necessary planning and change management programs to ensure that the workforce is ready for the transformative change that AI ca ...
... analysts said that when choosing a tool, product excellence and momentum matter, but do not eliminate the importance of enterprise sales maturity, customer support, governance, commercial clarity and the ability to serve buyers with more complex deployment, regulatory or procurement needs. “These factors ...
... The growth for security software remains healthy, despite the tougher environment and prioritization of spend by customers. The always heightened threat environment, cybersecurity regulation and sustained geopolitical risks continue to push security’s priority to the top of the list. Gartner Research ...
... To stay ahead, manufacturing CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-aligned research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Research ...
... To stay ahead, insurance CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Research ...
... Product customization increases customer engagement, grows new revenue and drives repeat spend. Executive leaders in consumer goods can download these decks, featuring overall strategy, real-world examples, business capabilities and reference technology models, to use with different audiences. Gartner ...
Analyst(s): Jason Daigler | Michelle DeClue | John Blake
... Mesaglio discusses the latest Gartner CEO Survey, which highlights how CEOs are personally embracing GenAI, the challenges in applying it to their customer value propositions, and how they weigh the potential benefits and perceived risks. Gartner Recommended Reading Gartner Research ...
... To stay ahead, healthcare delivery CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner ...