... Articulating ROI for buyers is one of the most critical challenges for B2B CMOs to solve. Learn how Snyk worked cross-functionally to translate what customers value into quantifiable outcomes in order to deliver contextualized messaging to target buyer roles. Gartner Research ...
Analyst(s): Sharon Cantor Ceurvorst | Nick Monroe
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... The best way to acquire and grow accounts is to help customers navigate the complexities of B2B buying. B2B CMOs should steward the creation of “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Gartner Research ...
... Access Research Already a Gartner client? SAP continues to show progress in driving S/4HANA adoption, while much of the demand stems from new customers. This research helps investors understand demand trends and their impact on SAP’s long-term goals. Gartner Research ...
... Technology and service providers are expanding investments to support hosted or “first-party” events to engage with customers and buyers. Product marketers can use this research to improve events and outcomes of nonevent marketing campaigns. Overview Introduction Analysis Gartner Recommended Reading ...
... practices. Gartner’s 2025 software engineering initiative supports organizations in building successful products that maximize business value and customer impact. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...
... Enterprise marketplaces help organizations improve customer satisfaction, revenue prospects and operational efficiency, but there are technical and operational challenges. Digital commerce leaders can use this research when planning a marketplace launch for a successful operation. Overview Introduction ...
... Product owners are challenged in establishing a common understanding of business value with internal customers. CIOs should leverage an outcome-driven metrics approach to clearly link digital products and services to business value, thereby significantly enhancing product management practices. More Detail ...
... Providers are reporting that sales cycles are taking longer to close. Tech services leaders of cloud ERP providers need to establish more confidence in customers earlier in the cycle by demonstrating measurable business outcomes and showcasing industry best practices. Overview Analysis Gartner Research ...
... unique needs and pain points. Technology solution providers must build strong relationships with key stakeholders, demonstrate potential value in the customer’s context and commit to delivering on agreed business outcomes. Gartner Research ...
Analyst(s): Amol Nerlekar | Peter Liu | Peter Kjeldsen