... Articulating ROI for buyers is one of the most critical challenges for B2B CMOs to solve. Learn how Snyk worked cross-functionally to translate what customers value into quantifiable outcomes in order to deliver contextualized messaging to target buyer roles. Gartner Research ...
Analyst(s): Sharon Cantor Ceurvorst | Nick Monroe
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... The best way to acquire and grow accounts is to help customers navigate the complexities of B2B buying. B2B CMOs should steward the creation of “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Gartner Research ...
... Access Research Already a Gartner client? SAP continues to show progress in driving S/4HANA adoption, while much of the demand stems from new customers. This research helps investors understand demand trends and their impact on SAP’s long-term goals. Gartner Research ...
... Technology and service providers are expanding investments to support hosted or “first-party” events to engage with customers and buyers. Product marketers can use this research to improve events and outcomes of nonevent marketing campaigns. Overview Introduction Analysis Gartner Recommended Reading ...
... Providers are reporting that sales cycles are taking longer to close. Tech services leaders of cloud ERP providers need to establish more confidence in customers earlier in the cycle by demonstrating measurable business outcomes and showcasing industry best practices. Overview Analysis Gartner Research ...
... Enterprise marketplaces help organizations improve customer satisfaction, revenue prospects and operational efficiency, but there are technical and operational challenges. Digital commerce leaders can use this research when planning a marketplace launch for a successful operation. Overview Introduction ...
... Product owners are challenged in establishing a common understanding of business value with internal customers. CIOs should leverage an outcome-driven metrics approach to clearly link digital products and services to business value, thereby significantly enhancing product management practices. More Detail ...
... To stay ahead, banking and investing CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights ...
... With marketing budgets declining, CMOs are reassessing the suitability of their technology investments against evolving customer and competitive needs. Use this research to benchmark your martech stack against industry leaders to identify improved digital commerce opportunities. More Detail Gartner Recommended ...