... leaders must create a strategy that caters to IT and business personas, addressing a combination of technical and business considerations potential customers may use to choose a provider over others. Overview Analysis Gartner Research ...
Analyst(s): Fernando Pereiro
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... Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing paid and organic search marketing strategies. Analysis Research Highlights Gartner ...
... spending challenge monobrand retailers’ digital marketing efforts and performance. Monobrand retail CMOs can use this research to understand current customer shopping behaviors and stay ahead of industry trends through improved digital aptitude. Introduction Analysis Contributors Gartner Recommended Reading ...
... Product managers’ role has evolved to be more strategic and customer-centric rather than being just engineering-focused. Product management teams looking to recruit product managers can use this guide to understand the latest role description, in-demand skills, adjacent roles and salaries. Gartner Research ...
Analyst(s): Vivek Tomar | Chris Meering | Ritesh Srivastava
... Salesforce is increasingly auditing customers’ excess use of product allocations, data storage limitations, and restricted use licenses to drive monetization efforts. This research helps sourcing, procurement and vendor management leaders take steps to minimize cost and reduce risk. More Detail Gartner ...
Analyst(s): Simon Whight | Rebecca Martin | Hannah Decker | Monica Baranwal
... to Value: The Gartner Marketing and Product Management Podcast, Gartner experts give you key insights and strategic advice so you can quickly gain customer value and competitive advantage. Analysis Research Highlights Gartner Research ...
... their teams should use this diagnostic survey to see where their procurement organization stands with their most strategic suppliers and become a customer of choice. Overview About the Tool and Its Results Directions for Use Gartner Recommended Reading Gartner Research ...
... Multiple organizations have reported an Oracle breach that exposed encrypted user credentials and potentially customer data, though this has been denied by Oracle. Cybersecurity leaders are advised to handle this situation as credible and take the outlined actions to mitigate potential harm. Gartner ...
Analyst(s): Lydia Leong | Erik Wahlstrom | Charlie Winckless
... under a new brand. NTT DATA had a reputational challenge and leveraged a new, global ABM strategy to communicate their proposition to high-value customers while undergoing this reorganization. Gartner Research ...