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Premium Research Aug 2024
... The introduction of Microsoft Fabric impacts customers differently, depending on the nature and magnitude of investment in Power BI solutions. Data and analytics leaders should reassess and decide whether to move their analytics portfolio to Microsoft Fabric. More Detail Gartner Recommended Reading ...

Analyst(s):   Fay Fei
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Premium Research Jul 2024
... leaders must create a strategy that caters to IT and business personas, addressing a combination of technical and business considerations potential customers may use to choose a provider over others. Overview Analysis Gartner Research ...

Analyst(s):   Fernando Pereiro
Premium Research Jul 2024
... Successful execution of search marketing hinges on an understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing paid and organic search marketing strategies. Analysis Research Highlights Gartner ...

Analyst(s):   Noam Dorros
Premium Research Sep 2024
... spending challenge monobrand retailers’ digital marketing efforts and performance. Monobrand retail CMOs can use this research to understand current customer shopping behaviors and stay ahead of industry trends through improved digital aptitude. Introduction Analysis Contributors Gartner Recommended Reading ...

Analyst(s):   Kassi Socha
Premium Research May 2024
... Product managers’ role has evolved to be more strategic and customer-centric rather than being just engineering-focused. Product management teams looking to recruit product managers can use this guide to understand the latest role description, in-demand skills, adjacent roles and salaries. Gartner Research ...

Analyst(s):   Vivek Tomar   |   Chris Meering   |   Ritesh Srivastava
Premium Research Oct 2024
... Salesforce is increasingly auditing customers’ excess use of product allocations, data storage limitations, and restricted use licenses to drive monetization efforts. This research helps sourcing, procurement and vendor management leaders take steps to minimize cost and reduce risk. More Detail Gartner ...

Analyst(s):   Simon Whight   |   Rebecca Martin   |   Hannah Decker   |   Monica Baranwal
Premium Research Aug 2024
... to Value: The Gartner Marketing and Product Management Podcast, Gartner experts give you key insights and strategic advice so you can quickly gain customer value and competitive advantage. Analysis Research Highlights Gartner Research ...

Analyst(s):   Craig Lowery   |   Clifton Gilley   |   Jill Silva-Braga   |   Todd Berkowitz
Premium Research Feb 2025
... their teams should use this diagnostic survey to see where their procurement organization stands with their most strategic suppliers and become a customer of choice. Overview About the Tool and Its Results Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Procurement Research Team
Premium Research Mar 2025
... Multiple organizations have reported an Oracle breach that exposed encrypted user credentials and potentially customer data, though this has been denied by Oracle. Cybersecurity leaders are advised to handle this situation as credible and take the outlined actions to mitigate potential harm. Gartner ...

Analyst(s):   Lydia Leong   |   Erik Wahlstrom   |   Charlie Winckless
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