... Distributed hybrid infrastructure is an emerging technology that appeals to the desire to bring cloudlike capabilities to the customers’ choice of locations. Product marketers must clarify the uniqueness of their DHI offering, then target buyers whose priorities align with those strengths. Overview ...
Analyst(s): Ed Anderson | Molly Beams | Michael Warrilow
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... corporate strategy shifts, CMOs must update market perceptions of their company’s brand and products. Learn from how Axiad rebranded based on desired customer outcomes, and aligned its corporate and product-level messaging. Case Overview Problem Critical Components Results Recommendations Implementation ...
... priorities against your peers’ technology investments in key areas, like cloud for mobility-as-a-service platforms and robotic process automation for customer service. Overview Survey Objective Data Insights Gartner Recommended Reading Gartner Research ...
... Trends for consumer goods companies include frictionless engagement, workforce initiatives, machine customers and GenAI. CG CIOs should educate executive leaders on these trends and decide how they can be harnessed to achieve digital business ambitions and organizational goals. Overview What You Need ...
Analyst(s): Sohard Aggarwal | Ellen Eichhorn | Michelle DeClue
... Access Research Already a Gartner client? Investor, customer and employee trust can be gained or lost by how we communicate sustainability performance. This research helps executive leaders avoid common sustainability communication mistakes to authentically communicate performance. Strategic Planning ...
Analyst(s): Dean Vitté | Sarah Watt | Anna Maria Virzi | Stephen White
... consistent, adequate, reasonable and effective. CIOs can use this framework to guide cybersecurity priorities and investments that are more defensible to customers, shareholders, regulators and partners. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... sustainability targets and benefit from increased revenue and market share by overcoming enterprise knowledge gaps, high upfront costs, mixed signals from customers and partner barriers. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... An empathetic understanding of customer expectations is key to designing and scaling transformative retail unified commerce solutions. Product leaders can use this research to identify and align with six key capabilities to build competitive offerings and improve retail go-to-market strategies. Overview ...
... operational risk, continuing a trend seen in 2023. Financial services leaders can use this research to benchmark priorities and assess current “know your customer” systems and outcomes compared to peers. Overview Gartner Recommended Reading Gartner Research ...