... This research offers insights on using a value chain model to set growth strategies, helping providers identify their market position and deliver customer value. Overview Analysis Background and Context Gartner Recommended Reading Gartner Research ...
Analyst(s): Emil Berthelsen | Mark McDonald | John Lovelock
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... decades is out of alignment with the buying journeys of today’s decision makers. Tech CEOs must understand how to adopt RevOps for sales, marketing and customer service to outpace buying journey shifts and market changes. Overview Strategic Planning Assumption Introduction Analysis Gartner Research ...
Analyst(s): Patrick Stakenas | Peter Havart-Simkin
... It represents nearly 14% of all returns in the U.S. and has almost quadrupled in value since 2019. This research provides practical advice to help customer fulfillment leaders reduce the various types of returns fraud. Overview Introduction Analysis Gartner Research ...
... messaging has never been easier, but getting it wrong can be costly. To ensure optimal brand impact, lead generation, deal progression, deal quality and customer retention, B2B CMOs and their teams should use the four pillars in our messaging radar to develop high-quality messaging. Overview Introduction Analysis ...
... Access Research Already a Gartner client? Privacy legislation proliferates and customer awareness of privacy rights continues to increase. Chief data and analytics officers must follow these foundational practices to achieve compliance and enhance stakeholders’ trust as well as their organization’s competitive ...
... Infrastructure automation enables I&O to meet their customers’ needs, yet availability of key resources continues to be a top challenge for I&O leaders. This guide provides insights on in-demand skills, salaries, job summaries and adjacent roles to aid I&O leaders in their talent search. Gartner Research ...
... Account takeover remains a stubborn security risk in both customer and workforce contexts. Minimizing this risk is not achievable using a single technology, instead requiring orchestration of many capabilities across different access use cases and a focus on securing account recovery workflows. Analysis ...
... self-service to reduce costs, but executives often question the return on those investments when success is measured as containment or deflections. Customer service and support leaders should use a metric hierarchy to directly tie tactical measures to cost reduction. Overview Introduction Analysis Gartner ...
... hire for tech CEOs aiming to scale, especially when facing cross-functional misalignment. A CGO drives strategic long-term growth and enhances the customer journey — from acquisition to retention — by supporting key operational functions. More Detail Contributors Gartner Recommended Reading Gartner Research ...