... Access Research Already a Gartner client? Most organizations face poor lead quality and customer acquisition issues due to sales-marketing misalignment and misinterpreting high buyer effort with readiness to buy. Sales operations leaders can use this guide to work closely with marketing for an improved ...
Analyst(s): Avi Krish Bedi
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Fuel retailing is transforming due to changing customer behavior, the rise of alternative fuels and a significant real estate portfolio. Fuel retail CIOs can use this research to understand the trends to secure the technology investment needed for success. Overview What You Need to Know Gartner Recommended ...
... significant expansion in the scope of functionality in field service use cases have occurred recently. Application leaders supporting field service and customer service should develop strategies to manage multivendor solutions with an eye on future change. More Detail Recommended by the Authors Gartner Insights ...
... hybrid work model, but a bad design will worsen key outcomes, including attrition of IT workers. A human-centric design balancing individual, team and customer needs will enable IT organizations to compete for scarce talent and drive performance. Overview Conclusion Further Reading Gartner Insights Abstract ...
Analyst(s): Graham Waller | Gabriela Vogel | Lily Mok | Suzanne Adnams | Daniel Sanchez Reina | Rob O'Donohue | Matt Hancocks
... Hagerty needed to satisfy younger, digital culture customers as well as their older, more ‘analog’ ones. Agile and product management changes, moving IT investments and outcomes to the business and other changes underpinned a new I&T operating model. Case Study A Holistic Design Leads to Successful Pilots ...
... disparities matter more than others. Tens of thousands of survey responses reveal big (and damaging) disconnects, including workers’ knowledge of customer needs and ability to take risks and innovate. Recommended by the Authors Gartner Insights Abstract ...
Analyst(s): Enterprise Risk Management Research Team
... Organizations have prioritized the use of digital channels to reach customers and citizens. Technology innovation leaders (including CTOs, CIOs, heads of innovation and enterprise architects) must support this increased reach with innovative new products and services. Overview Recommended Actions How ...
Analyst(s): Brian Burke | Gilbert van der Heiden | Nolan Hart | Marty Resnick | David Cearley
... Toolkit offers a collection of slides of the more popular Gartner frameworks to help functional leaders in the major areas of their digital journeys: customer, strategy, people and culture, operating models, and technology. When to Use Downloadable Attachments Gartner Recommended Reading Gartner Insights ...
... Utility customers expect a future in which they have ubiquitous, reliable, economically priced energy, with more transparency, control and convenience. Utility CIOs can use our 2019 research to optimize technology to address these expectations. Scope Analysis Topics Planned Research Suggested First Steps ...