... Continuous waves of AI innovation are making product differentiation and customer acquisition more difficult. Product leaders can use these insights to inform go-to-market messaging and strategy to attract the attention of HR technology buyers and drive the adoption of emerging technology. Overview ...
Analyst(s): Michelle Shapiro
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... enablement leaders face the challenge of cultivating resilience in their sales teams. This research provides strategies to foster resilience through customer empathy, seller empowerment and career development opportunities, leading to a more effective and tenacious sales force. Data Snapshot Data Insights ...
... Access Research Already a Gartner client? Software and SaaS customers are often caught by unwanted licensing and contract negotiation surprises when navigating merger, acquisition and divestiture activity. Sourcing, procurement and vendor management leaders must combat these common M&A pitfalls to avoid ...
Analyst(s): Jan Cook | Dawn Singer | Calum McDonald | Dawn Hubbard
... often fail to address the differing buying considerations of target markets. Tech services leaders should align differentiation with their target customers’ priorities to command greater mind share and market share. Data Snapshot Data Insights What You Need to Do Note 1: Definition of Gartner’s ETA Profiles ...
... decision makers. This research focuses on why tech CEOs of early-stage companies must consider deploying revenue operations for sales, marketing and customer success. Overview Strategic Planning Assumption Analysis The Impact Gartner Recommended Reading Gartner Research ...
Analyst(s): Peter Havart-Simkin | Patrick Stakenas
... security vendors, particularly in the security service edge and data loss prevention space, to acquire GenAI startups to expand protections they offer customers. Essential Insight Gartner Research ...
... Product leaders should continue to expand solutions by enhancing capabilities that provide software bill of materials awareness and monitoring, targeted customer risk response and improved tactical value. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Product marketers should create dashboards for key use cases and GTM strategies including account-based marketing and sales, product-led growth and customer success. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
... exacerbates the cost of sales and marketing misalignment. CMOs can drive increased revenue and profit by incorporating buying context insight into ideal customer profile buyer journeys, a practice that also strengthens marketing and sales alignment. Overview Introduction Analysis Gartner Recommended Reading ...