... security architecture helps digital product leaders build security defenses that address pressing business challenges and threats while supporting customer agile IT. This document explains how security architecture can help them plan and design product security consistently and coherently. Overview Introduction ...
Analyst(s): Richard Bartley | Marissa Schmidt
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... CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions. Overview ...
... To deliver solutions that delight and retain their customers, banks require increasingly sophisticated payment solutions. Product leaders targeting banking payments should include the impact of top trends around APIs, automation, blockchain and central bank digital currencies into their GTM efforts. ...
... Access Research Already a Gartner client? Incorporation of GenAI into existing products could mean some nasty surprises for customers at renewal time. Product managers who offer early visibility into GenAI’s costs, risks and licensing implications can mitigate this problem, shorten sales cycles and ultimately ...
... technologies and sustainable practices and offering green products and services, CSP product leaders can create market differentiation, attract new customers and generate new revenue streams. Overview Introduction Market Trend Gartner Recommended Reading Gartner Research ...
Analyst(s): Susan Welsh de Grimaldo | Khurram Shahzad
... often leading to lower-quality purchase decisions. This note provides sales enablement leaders with strategies to enhance sales content, improve customer interactions and drive better outcomes. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... B2B CMOs often struggle to convey product positioning into messaging that resonates with customers. This document helps B2B CMOs select the right story structure and use positioning elements to create story foundations that are most relevant to buyers. Overview Introduction Analysis Gartner Recommended ...
... adaptability of inside sellers. CSOs can improve their go-to-market agility by expanding inside sales deployment to fit the dynamic needs of different customer segments. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Greg Hessong | Tyler Huguley | Daniel Hawkyard
... providers and cloud hyperscalers will benefit as insurers pursue greater operational efficiency with digital technologies. Product leaders must grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics Suggested First Steps ...