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Premium Research Mar 2024
... Best practices in digital marketing are strongly affected by industry-specific nuance among wealth and asset management firms based on target customer segment and distribution model. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance Class ...

Analyst(s):   Karan Saxena   |   Ross Cosner   |   Yash Rastogi
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Research Mar 2024
... Gartner client? Just stopping by? As digital buying becomes more common, chief sales officers are turning to digital sales rooms to increase seller-customer engagement that drives increased revenue. This research will help investors interested in the CRM market explore white space and potential consolidation ...

Analyst(s):   Adam Woodyer
Premium Research Apr 2024
... Product marketers must deliver a variety of high-quality content across multiple channels — catering to many prospect and customer audiences. Use this research to boost your content strategy by atomizing content for personalization and amplification with generative AI for improved demand generation. ...

Analyst(s):   Isoke Mitchell
Premium Research May 2024
... Value-based pricing grows revenue along with customer value, but when combined with pay-as-you-go pricing, consumption models meet resistance from buyers unsure of future demand. Three steps can help product managers combine VBP with tiered approaches to best align value and predictability. Overview ...

Analyst(s):   Ron Burns   |   John Santoro   |   Dan Tolan
Premium Research May 2024
... Tech CEOs face challenges to maximizing AI revenue growth when enterprise customers struggle to convert AI pilots into production. Tech CEOs need to identify those buyers who are more likely to get to value faster, achieve higher value realization and present greater account expansion potential. Overview ...

Analyst(s):   Raymond Paquet   |   George Brocklehurst
Premium Research Jan 2024
... in November 2023. Both vendors were included in the 2023 Magic Quadrant for Network Services, Global where Lumen was a Niche Player. Lumen’s EMEA customers should review the potential impact of the transaction. Key Background Considerations for Technology and Service Selection Gartner Recommended Reading ...

Analyst(s):   Bjarne Munch   |   Danellie Young
Premium Research Jan 2024
... Influencer marketing programs can extend brand reach and deliver desired customer behaviors, while providing fresh, authentic content at scale. Digital marketing leaders can maximize the impact of mature, in-house influencer marketing efforts with the right SaaS platform and services. Overview Market ...

Analyst(s):   Jay Wilson   |   Claudia Ratterman
Research Jun 2024
... Access Research Already a Gartner client? Establishing confidence in identity is the foundation of many digital interactions involving customers or employees. Security and risk management leaders seeking an identity verification solution that offers long-lasting value can use the questions in this Tool ...

Analyst(s):   James Hoover   |   Akif Khan
Premium Research Nov 2024
... strategies are critical for quick-service restaurants as they sharpen their focus on the convergence of AI and automation for operational efficiency and customer engagement. QSR CIOs can use this research to identify opportunities to create competitive advantage. Overview Strategic Planning Assumption What ...

Analyst(s):   Max Panther Hammond
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