... CIOs are using product management and fusion teams to move technology delivery closer to the customer, channel or business operations. This toolkit combines real-world case studies, tools and templates in a step-by-step playbook to help CIOs shift from projects to products to fusion teams. When to Use ...
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... Already a Gartner client? The speed of innovation is a prominent factor for executive leaders in global enterprises looking to retain and increase customers and market share. This research explains how to pursue rapid innovation with emerging technologies to improve your competitive position and inspire ...
Analyst(s): Stephen Smith | Jorge Lopez | Tsuneo Fujiwara
... Access Research Already a Gartner client? Salesforce customers often ask how they can create leverage in their Salesforce negotiations. This research provides sourcing, procurement and vendor management leaders a three-step process for navigating and leveraging Salesforce’s business priorities and sales ...
Analyst(s): Rebecca Martin | Jo Liversidge | Hannah Decker | Monica Baranwal | Quintin Casper
... CMOs believe that marketing is seen as a cost-center. Use this Toolkit to develop a demand generation strategy that delivers on your organization’s customer acquisition and growth goal and shifts marketing’s perception to that of a revenue contributor. When to Use Table 2: Directions for Use Gartner Recommended ...
... Purpose-driven companies led by visionary tech CEOs constantly outperform their competitors. Purpose inspires employees, captivates customers and drives financial performance. Discover how a compelling purpose can transform your company and set the stage to become a titan of tomorrow. Overview Analysis ...
... Digital marketing leaders use mobile channels such as mobile apps, SMS, push notifications and messaging apps to engage customers, but many brands have immature mobile capabilities that inhibit execution. Use this maturity model to drive value and revenue growth for your organization. Overview Introduction ...
... migrating from on-premises to cloud-based CCaaS solutions at all levels of scale, and digital and self-service complexity. This research will help customer service and support technology leaders find the best-fit providers for their needs. Investment Implications What to Watch For Gartner Research ...
... capabilities into their platform without increasing sales. To gain a competitive edge and drive growth, product managers should prioritize understanding customer needs and target GenAI use cases and capabilities that have proven to provide value. Overview Analysis Gartner Recommended Reading Note 1: Unique ...