... Digital marketing leaders use mobile channels such as mobile apps, SMS, push notifications and messaging apps to engage customers, but many brands have immature mobile capabilities that inhibit execution. Use this maturity model to drive value and revenue growth for your organization. Overview Introduction ...
Analyst(s): Suzanne Schwartz
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... migrating from on-premises to cloud-based CCaaS solutions at all levels of scale, and digital and self-service complexity. This research will help customer service and support technology leaders find the best-fit providers for their needs. Investment Implications What to Watch For Gartner Research ...
... capabilities into their platform without increasing sales. To gain a competitive edge and drive growth, product managers should prioritize understanding customer needs and target GenAI use cases and capabilities that have proven to provide value. Overview Analysis Gartner Recommended Reading Note 1: Unique ...
... As executive leaders prepare to go all-in on AI, they need to know what customers actually want from the technology. Most consumers see benefits and even say that its use is inevitable, but they’re also worried about how AI will use their personal data and are hesitant to fully embrace it. Gartner Recommended ...
... As companies strive to improve customer engagement, personalization has emerged as a key success driver. Thus, CIOs are leveraging new types of data to support this vision. Gartner data can help CIOs understand consumers’ appetite to share information with various product and service providers. Data ...
... Access Research Already a Gartner client? A surge of new technology and shifts in customer behavior across emerging channels are impacting the role of websites in the journey. CMOs can use this research to address diverse stakeholder needs, manage expectations and set clear goals to maximize website ...
... a set of tactics to evolve it to a value-optimized model. Transforming to a value-based model will enhance product outcomes, drive new market and customer opportunities, and promote deeper collaboration with business. When to Use Gartner Recommended Reading Gartner Research ...
Analyst(s): Brandon Germer | Leo Brenner | Neal Solanki | Monika Sinha | Roger Caleya
... Research Already a Gartner client? Enterprise communications service provider product leaders are facing security challenges in the rapidly evolving customer digital landscape. This research analyzes the top four security issues for enterprise communications in 2025 and offers recommendations for addressing ...
... Enterprise customers are shifting from a reliance on traditional applications to business platforms that orchestrate capabilities of application, platform and service products. Product managers must reposition their offerings to compete in the transforming industry and enterprise computing markets. ...
Analyst(s): Yefim Natis | Ed Anderson | Dennis Gaughan | Gregor Petri