... For CMOs, driving ROI through personalization is challenging due to complex buying journeys and customer data gaps. Learn how Advanced Technology Services used minimum-viable data strategies and AI-powered personalization to transform marketing from a cost center into a business growth driver. Case Overview ...
Analyst(s): Nicholas Mortensen | Sharon Cantor Ceurvorst | Janine Kanters
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... energy management products, offering a roadmap to energy resilience. Product leaders can use this maturity model to align value propositions with customer ambition, making products more attractive and potentially increasing sales. Overview Analysis Gartner Recommended Reading Note 1: Comparison Between ...
... Microsoft for the second generation of AI PCs. With varying Qualcomm, AMD and Intel options, infrastructure and IT operations leaders and enterprise customers must determine whether they need to adjust their PC refresh strategy in response. Overview Introduction Impacts and Recommendations Gartner Recommended ...
... Access Research Already a Gartner client? Vendors are actively steering customers away from perpetual licensing and toward SaaS or subscriptions by decreasing the number of perpetual options. IT sourcing, procurement and vendor management leaders must prepare to negotiate pricing and terms so each conversion ...
... industry enterprises’ value propositions. Key to this transformation for industry product leaders will be embracing edge computing, catering to machine customers, and facilitating product servitization. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Gartner Research ...
Analyst(s): Ajit Patankar | James Ingham | Scot Kim | Hanna Karki | Don Scheibenreif | Susan Welsh de Grimaldo | Peter Liu | Sruthi Nair
... transforming SaaS from tools to intelligent, outcome-driven services. Tech CEOs can join us to explore how service-as-software is redefining pricing, GTM and customer success and look at some real-world use cases of AI-driven automation delivering measurable business impact. About the Speaker Session Description ...
... decentralized finance. CIOs in investment and banking should adopt programmable money to enhance efficiency and product development and prepare for machine customers to become investors. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Note 1: How FSIs Are Preparing for Programmable ...
... greatest impact on buyer trust in their target segments. Based on the results, product leaders can develop go-to-market plans tailored to their ideal customer profiles. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...
... This prism plots 20 of the most prominent use cases for AI in CSP network, and customer and business operations against business value and feasibility. CIOs planning to adopt and advance their AI strategy can use this to complement their strategic pitch to CSPs and guide them on AI application. Overview ...