... Prioritize marketing analytics to strengthen marketing’s value perception and capabilities despite data deprecation, identity fragmentation, marketing and customer data management, and the continuous advance of AI. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...
Analyst(s): Joseph Enever
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... stage of digital business and go-to-market changes facing companies. CMOs must build AI-enabled teams, orchestrate complex strategies and influence customer-facing execution across the organization. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...
... physical security market by collapsing data silos and converging infrastructures. Product leaders should seize business opportunities by helping customers navigate the disruption caused by the convergence of cyber and physical security. Overview Strategic Planning Assumption Analysis Gartner Recommended ...
... Vehicle-based payments hold promise for expanding the potential of cars as machine customers and creating new convenience and security features for consumers. CIOs working on technologies to support payments need to meet four technical requirements for a payment system. Overview Strategic Planning Assumption ...
Analyst(s): Jonathan Davenport | Mike Ramsey | Dayna Radbill
... First Takes Fresh insights on emerging trends Huawei is one of the world’s largest ICT vendors, and its sustainability stance is crucial to many customers and partners. Product leaders can use this research to evaluate Huawei’s sustainability initiatives and its progress related to its stated goals. ...
Analyst(s): Arnold Gao | Michael Warrilow | Milly Xiang | Elaine Zhang
... the current state of existing solutions. Our downloadable vendor guide provides insight into these areas and can help offering managers better meet customer needs in this market. Gartner Recommended Reading ...
Analyst(s): Robin Schumacher | Eric Cheung | David Ackerman
... buyers view the current state of services. Our downloadable vendor guide provides insight into these areas and can help offering managers better meet customer needs. Overview Gartner Recommended Reading ...
Analyst(s): David Ackerman | Eric Cheung | Shashank Nigam
... on emerging trends NEC is one of the largest IT vendors in Japan, which makes its sustainability commitment impactful to its partners as well as customers. Product leaders can use this research to assess NEC’s sustainability posture and to evaluate partnering opportunities. Overview Gartner Recommended ...
... Packard Enterprise is an industry leader in data center infrastructure and technology-related services, making its sustainability posture important to customers and partners. Product leaders can use this research to assess HPE’s sustainability and evaluate its strengths and weaknesses. Overview Gartner Recommended ...
Analyst(s): Fernando Pereiro | Jeff Vogel | Ed Anderson | Adrian O'Connell