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Research Jan 2025
... To increase revenue velocity with less friction, they should deploy approaches such as product-led growth, partner and developer ecosystems, and customer marketing. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   Michael Maziarka   |   Ray Pun
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Research Jan 2025
... Gartner client? The expanding scope of software and growth of software-based generative AI are challenging software engineering leaders to deliver customer value while building a compelling employee value proposition. This initiative will help them adapt their software engineering practices to achieve ...

Analyst(s):   Tigran Egiazarov   |   Bill Blosen
Research Aug 2024
... Access Research Already a Gartner client? Account takeover attacks remain a stubborn security problem in customer and workforce environments. Security and risk management leaders should augment active authentication before and during the user journey and protect the account recovery process. Overview ...

Analyst(s):   Dan Ayoub   |   Akif Khan   |   Ant Allan
Premium Research Jul 2024
... Self-service is a critical component of customer service and support leaders’ strategies, and leaders must orchestrate a wide range of capabilities to deliver successful resolution. This research enables you to compare your self-service capabilities in three critical areas with those of your peers. ...

Analyst(s):   Jennifer MacIntosh   |   J.J. Moncus   |   Michael Rendelman   |   John Quaglietta
Premium Research Feb 2025
... failed GenAI deployments. Product managers at data management software vendors must add capabilities to manage unstructured data so that it supports customers’ GenAI implementation, through in-house development and/or integrations and partnerships. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Sharat Menon   |   Radu Miclaus
Premium Research Mar 2025
... AI is transforming high tech, and AI-first enterprise customers are pressuring product leaders at providers to stay ahead by becoming AI-forward. To become AI-forward, you need to understand the principles of an AI-first approach and make changes to your product, operating and business models. Overview ...

Analyst(s):   Mark McDonald   |   Adrian Lee
Research Mar 2025
... Access Research Already a Gartner client? Customer dissatisfaction, multicloud and GenAI strategies, energy consumption, and regulations are shaping the future of cloud adoption. IT leaders can meet the growing complexity of their cloud environments if, during their cloud journey, they push cloud providers ...

Analyst(s):   Henrique Cecci   |   Gregor Petri   |   Sid Nag   |   Zach Nagle   |   Ang Troy
Premium Research Sep 2024
... SAS is migrating customers to the cloud and expanding its portfolio of cloud-based offerings. With domain expertise and a comprehensive end-to-end data, analytics and AI platform, SAS provides enterprise-ready, scalable solutions for complex analytics problems. Overall Rating Detailed Rating Gartner ...

Analyst(s):   Kevin Quinn   |   Radu Miclaus   |   Gary Spivak
Research Nov 2024
... Access Research Already a Gartner client? Some Oracle customers nearing a ULA’s end can be unsure whether to certify or renew. This research helps sourcing, procurement and vendor management leaders initiate a three-phase project before ULA expiration to evaluate and select the best option to optimize ...

Analyst(s):   Wendy Morin   |   Allison Adams
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