... Access Research Already a Gartner client? Many customers negotiating S/4HANA and RISE contracts overlook Digital Access or underbuy licenses, creating audit and cost risk. Sourcing, procurement and vendor management leaders should leverage this research to negotiate proportional licensing fees and strategically ...
Analyst(s): Jan Cook | Calum McDonald | Ishan Anand
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... B2B marketers use account-based marketing to acquire new business, grow revenue from existing customers and collaborate with sales. This research helps demand generation leaders evaluate ABM platforms to enable better decision making, improve engagement across accounts and deliver measurable value. ...
Analyst(s): Chris Chandler | Ray Pun | Julian Poulter | Upasna Chandna | Jenifer Silverstein
... Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1: Data Management Software Market Segmentation Note 2: DPM Role Will Have Customer-Facing Elements in the Long Term Gartner Research ...
Analyst(s): Sharat Menon | Ehtisham Zaidi | Robert Thanaraj
... Real-time transportation visibility continues to be a key priority for shippers, logistics providers and their customers. Supply chain technology leaders can use this research to gain insight on current market trends and vendors in the real-time transportation visibility platform market. Market Definition ...
Analyst(s): Carly West | Nathan Lease | Oscar Sanchez Duran
... Government CIOs must mix IT and business cost optimization to increase business performance, while freeing funds for digital futures. Engaging customers will help CIOs make the appropriate trade-offs necessary to achieve these goals. Key Challenges Introduction Analysis Engage the Business Before You're ...
... pandemic, CIOs must leverage external buyers’ willingness to purchase and funding of new business initiatives to improve business performance, increase customer engagement and make strategic IT organization changes. Overview Survey Objective Data Insights Presentation Deck Gartner Recommended Reading Additional ...
... response strategies that are already lagging. Product leaders must incorporate preemptive cyber defense capabilities, or they will fail to help their customers combat future threats. Overview What You Need to Know Gartner Recommended Reading Note 1: Example Vendors of Automated Deception Technology Note 2 ...
Analyst(s): John Collins | Walker Black | Luis Castillo | Isy Bangurah
... expansion, GenAI innovations and large enterprise services. Tech product leaders must remain competitive by investing in ET and talent, addressing new customer challenges such as AI data readiness, AI services and AI data governance. Overview Data Insights Gartner Recommended Reading Note 1: Definition of ...