... Gartner client? In the race to improve customer experience, most companies have overindexed on company-centric strategies. Instead, the executive leaders involved in CX should intentionally manage customers’ self-perceptions, which dramatically boosts customer loyalty and growth. Insights at a Glance ...
Analyst(s): Sharon Cantor Ceurvorst
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... struggle to offer differentiated loyalty experiences to priority customers and engage them beyond the point of purchase. Use this presentation to explore how brands in various industries structure and promote their loyalty programs to meet customer needs and business goals. Gartner Research ...
... Intelligent content coordination strategy should underpin the overall customer experience strategy for improved customer engagement results. Enterprise applications leaders in charge of CX should use this framework to build out their strategy for intelligent content coordination. Overview Strategic Planning ...
... struggle to prove its bottom-line impact due to many variables influencing business outcomes. Learn how peers link customer behaviours, CX metrics and business results to demonstrate improved customer loyalty, lifetime value and lasting financial growth. Overview Introduction Analysis Gartner Recommended Reading ...
... how to use GenAI tools to quickly generate business value stories (BVS) and human value stories (HVS), using the storyboard and three-act (hero’s journey) structures. Plus, you’ll see real examples of prompts and outputs and learn how to turn GenAI inspiration into powerful, personalized stories. •Use ...
... orchestrate customerjourneys by guiding customers to the best-fit channel for their issues. When a channel switch or transfer is necessary, these organizations ensure that customers’ journey context is also transferred, accelerating resolution time and reducing the likelihood of a customer abandoning ...
... the finance function evolves, CFOs must champion the shift toward autonomous accounting to unlock real-time visibility and actionable insights. The journey begins with the strategic adoption of AI-powered automation and innovative operating models, facilitating seamless and continuous financial processes ...
... Access Insights Already a Gartner client? A reference architecture for IFD aligns technology investments with business goals, reducing complexity and risk. Service and support leaders should adopt a structured, layered approach to map strategy to process, capabilities and technology. Gartner Insights A ...
Analyst(s): John Quaglietta | Francesco Vicchi | Jennifer MacIntosh
... Access Research Already a Gartner client? Service and support leaders often fail to optimize engagements with executive stakeholders, leading to reduced funding, diminished value perception, and stunted career growth. These steps and associated resources can help leaders overcome common challenges whe ...