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Research Feb 2026
... Access Insights Already a Gartner client? A reference architecture for IFD aligns technology investments with business goals, reducing complexity and risk. Service and support leaders should adopt a structured, layered approach to map strategy to process, capabilities and technology. Gartner Insights A ...

Analyst(s):   John Quaglietta   |   Francesco Vicchi   |   Jennifer MacIntosh
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Research Nov 2025
... Access Research Already a Gartner client? Service and support leaders often fail to optimize engagements with executive stakeholders, leading to reduced funding, diminished value perception, and stunted career growth. These steps and associated resources can help leaders overcome common challenges whe ...

Analyst(s):   Brady Holbrook
Research Oct 2026
... generic sales messaging with verifiable business outcomes, product mechanics, implementation timelines, and empirical performance data across the buyer journey. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jess Walker
Premium Research Sep 2025
... An average organization uses five to 10 content-related tools, creating fragmented ecosystems that can impede effective customer engagement. Enterprise application leaders in charge of digital CX should use this research for intelligent content coordination implementation best practices. Overview Strategic ...

Analyst(s):   Irina Guseva
Premium Research May 2025
... fear of reputational damage. Applications leaders in charge of CX can use this research to address these concerns ethically, without compromising customer privacy and trust. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Irina Guseva
Premium Research Apr 2026
... Gartner First Takes Fresh insights on emerging trends On 1 June 2026, GitHub is moving Copilot from seat-based pricing to an access-plus-consumption model. The access price will fund an accountwide monthly AI credit pool. Users will pay charges for consuming credits beyond the pool. Software engineeri ...

Analyst(s):   Neha Agarwal   |   Philip Walsh   |   Nitish Tyagi   |   Keith Holloway   |   Alec Pallin   |   Luke Parker   |   Alex Coqueiro
Research Feb 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Richard Watson, VP, Analyst and Matt Brasier, VP, Analyst. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Richard Watson   |   Matt Brasier
Research Feb 2026
... Access Insights Already a Gartner client? With 60% B2B buyers turning to GenAI in some form to shape their purchase decisions, CMOs risk losing control over key information sources and marketing impact. To drive awareness and conversion, CMOs must update their digital platforms to meet the needs of AI ...

Analyst(s):   Philip Black   |   Martin DeWitt
Research Apr 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Akif Khan, VP analyst Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Akif Khan
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