... Customer analytics can be a powerful tool to align marketing programs to customer needs. Marketing operations leaders must increase maturity using a step-by-step approach, navigating technological and change management hurdles surrounding customer data usage. Overview Introduction Analysis Gartner Recommended ...
Analyst(s): Chad Storlie | Rachel Smith
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... This use case from Danone gives insights into the journey of AI-based forecasting, including the benefits, challenges and lessons. Overview Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? CIAM represents a classic use case of combined AM, light IGA, IDV and consent management requirements. Organizations need tailored buying criteria for these solutions. IAM leaders should adopt this five-step approach to select the right tool by aligning their ...
Analyst(s): Rebecca Archambault | Michael Kelley | Abhyuday Data
... User authentication enables identity verification of people already known to an organization to provide identity-first security across the organizational network. This note guides identity and access management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. ...
... Vulnerability assessment solutions identify and mitigate enterprise risks by evaluating, prioritizing and addressing security vulnerabilities. This note guides security operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Meth ...
... Meeting solutions are collaborative tools designed to meet the communication needs of users by facilitating interactions among participants for daily teamwork. This note guides digital workplace application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gart ...
... Chief sales officers depend on account growth to achieve their revenue goals, yet ineffective strategies, inconsistent execution, and overloaded account managers often result in missed opportunities. This presentation explores how CSOs can build an environment that empowers their teams to consistent ...
Analyst(s): Ethan Treadwell | Jared Davis | Antra Sharma | Colleen Giblin | Betsy Gregory-Hosler
... Anthology’s Chapter 11 filing introduces uncertainty for institutions using its edtech portfolio — including Blackboard, Student, Reach, Engage, and Advance. CIOs should proactively assess solution-specific risks and plan to avoid disruption and potential budgetary impact. Insights at a Glance Issue C ...
Analyst(s): Grace Farrell | Tony Sheehan | Marlena Brown | Robert Yanckello
... Access management tools enable user authentication and session management, and reduce usage of compromised passwords to protect applications and user sessions. This note guides identity and access management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gar ...