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Premium Research Jun 2025
... SD-WAN utilizes software components to control network operations, shifting WAN connectivity from MPLS to public internet to support cloud and SaaS traffic. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
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Premium Research Jun 2025
... Document management tools enable the management of document storage and accessibility, addressing the challenge of handling unstructured information. This note guides application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Metho ...

Analyst(s):   Peer Contributors
Premium Research Jul 2025
... Personalization engines enable customization and delivery of communication across digital channels to optimize individual user experience. This note guides digital marketing leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodolog ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... CMOs must navigate an increasingly complex and overwhelming technology landscape for managing customer data. Use this research to guide customer data platform selection, deployment and adoption strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Lizzy Foo Kune   |   Aparajita Mazumdar   |   Julia Multedo   |   Benjamin Bloom
Premium Research Jul 2025
... Evolving customer expectations and economic pressures make retention a strategic imperative for sustainable, profitable growth. CSOs can leverage this research to learn essential, practical and actionable best practices to maximize renewal rates and customer retention efforts. Overview Introduction ...

Analyst(s):   Daniel Hawkyard
Premium Research Jul 2025
... experience platforms integrate and orchestrate various applications, and facilitate content management and customer profile management to serve B2C and B2B use cases. This note guides customer experience leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Aug 2025
... New customer fulfillment leaders struggle with limited influence, organizational silos and fragmented data, restricting their ability to champion customer satisfaction and business value. Building cross-functional partnerships, integrated data strategies and digital skills is critical for accelerating ...

Analyst(s):   Kevin Otto
Premium Research Sep 2025
... Customer references and success stories are uniquely capable of establishing market credibility, but getting customers to agree is challenging. Tech CEOs can use three steps to improve participation: communicate the benefits, use incremental “asks” and nurture long-term relationships. Overview Introduction ...

Analyst(s):   Erin Gordon
Premium Research Oct 2025
... The CRM customer engagement center market evolution is accelerating, driven by AI and functional convergence. Customer service and support leaders should use this research to evaluate the CRM CEC products from 11 vendors across 14 capabilities and five use cases. Overview What You Need to Know Analysis ...

Analyst(s):   Francesco Vicchi   |   Pri Rathnayake   |   Drew Kraus   |   Jim Robinson
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