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Research Sep 2021
... powerful path to improved customer service interactions is also a challenging one: think less about your customers, and more like your customers. Application leaders focused on customer service and support should utilize customer journey maps to think more like their customers. Gartner Insights Abstract ...

Analyst(s):   Michael Chiu   |   Jim Davies
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Insight January 23 2026
... products and services. Provide end-to-end customer journey solutions The pandemic accelerated customers’ use of digital channels. And while FS leaders are increasing their digital investments to meet these customer needs, they still struggle to serve digital customers’ complex needs – like planning for a ...
Research Mar 2026
... Verint XEBO.ai Direct Feedback Channels and Data Indirect Feedback Channels and Data Inferred Feedback Channels and Data Data Analysis Capabilities Customer Journey Visualization Automated Action Voice of Employee Input Enterprise Support Go-to-Market Model Support Application of AI VoC Data Sources Are Surveys ...

Analyst(s):   Michael Maziarka   |   Deborah Alvord   |   Brad Fager   |   Maria Marino   |   Chad Storlie
... and AI to improve customer experience, increase operational efficiency, and unlock growth opportunities. Before joining Gartner, Jennifer served as Senior Vice President of Customer Experience at MindBridge, where she transformed and scaled the end-to-end post-sales customer journey. She also held executive ...
Premium Research Nov 2024
... manufacturing solutions aligned with the principles of Industrie 4.0/5.0. Product leaders managing I4.0 manufacturing portfolios can leverage the digital journey landscape to determine the aspects they can impact as trusted advisors. Overview Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Bettina Tratz-Ryan   |   Alexander Hoeppe   |   Arjun Boparai
Research March 02 2021
... accurate customer journey maps Derive value from your journey maps Whether you are new or experienced with the journey mapping processes, these insights will help build your customer experience success. About the Gartner Customer Journey Maps Guide This guide is derived from the Gartner Customer Experience ...
Premium Research Jul 2025
... with suppliers that send irrelevant messages. This step-by-step guide helps digital marketing leaders align content to the B2B customer journey and create personalized, journey-aligned content to boost engagement and drive more qualified leads. Overview Steps Review Your Performance Gartner Recommended ...

Analyst(s):   Martin DeWitt
Webinar On-Demand
... Customer experience is now a technology-driven discipline, and CIOs are uniquely positioned to elevate its impact. But many organizations are unsure how to involve technology leadership in CX efforts in a meaningful way. This webinar reveals four actionable strategies CIOs can use to influence CX, strengthen ...

Analyst(s):   Ilona Hansen
Premium Research Jul 2025
... opportunities by directing CX improvements solely to the buying journey. This research highlights the commercial value of supporting the end-to-end customer journey and the importance of addressing the emotional aspects of the customer relationship. Overview Data Insights Contributors Gartner Recommended ...

Analyst(s):   Leah Leachman   |   Kevin Toutkoushian
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