... Access Insights Already a Gartner client? Economic volatility and uncertainty require heads of customer service and support to proactively manage their cost to serve while safeguarding short- and longer-term CX. This research compilation provides clear ways to help reduce cost and optimize performance ...
Analyst(s): Brady Holbrook | Brad Fager
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... major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition. How do I develop marketing strategies that support revenue growth and retention? ...
... CX success comes from understanding customer needs, while NPS benchmark scores shift attention toward competitors and away from customers. NPS benchmarks compare your brand’s scores to competitors’ but do not deliver CX improvements. CMOs and boards must activate insights, not CX benchmarks. Gartner ...
... Measuring and attributing marketing’s contributions to the lead-to-sales process is difficult, due to department silos, complex customer/buyer journeys, poor data quality and long sales cycles. This research provides CMOs with a cooperative model and analytical methods to quantify marketing’s value. ...
... are reducing holiday spending and shopping more selectively amid ongoing financial pressure. At the same time, AI is becoming part of the shopping journey. Use these findings to refine holiday campaigns, activation timing and channel strategy. Insights at a Glance Issue Impact More Detail Contributors ...
... dynamic, automated tools. CISOs must plan and execute their adoption of these technologies. Insights at a Glance A Market in Transition Adoption Is a Journey That Starts Today Buyer’s Guide Gartner Recommended Reading Gartner Insights Abstract ...
... Digital sales rooms have evolved into agile, AI-enabled deal accelerators. As enterprise buyers increasingly expect rep-free journeys, tech CEOs who apply these best practices will maximize ROI on DSR deployment and compress sales cycles. Insights at a Glance Strategic Planning Assumption Issue Impact ...
... Access Insights Already a Gartner client? Poor customer experiences have bred widespread distrust in chatbots. Customer service and support leaders can rebuild trust and drive adoption by designing AI solutions that balance customer expectations of transparency, accessibility and continuous improvement ...
... solution. This research can help AI leaders answer the key questions on selecting use cases and technologies and getting started on their AI agent journey. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Avivah Litan | Haritha Khandabattu | Ben Yan | Pieter den Hamer | Leinar Ramos | Erick Brethenoux | Tom Coshow | Anthony Mullen | Gabriele Rigon | Arun Chandrasekaran | Tong Zhang