... RTTVPs provide near-real-time shipment visibility and predictive ETAs across transportation networks, minimizing delays and enhancing customer satisfaction. This note guides supply chain technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...
Analyst(s): Peer Contributors
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... Gartner offers multiple Magic Quadrants and Market Guides to reflect the CRM-adjacent markets’ diversity and depth. Enterprise applications leaders can use these resources to find solutions that will best support CRM in their respective industries. Analysis Research Highlights Gartner Recommended Readi ...
... Amid an overwhelming flood of CRM metrics, organizations struggle to select those that truly drive transformation. This tool helps enterprise applications leaders identify, structure and align CRM metrics at every organizational level to drive strategic decisions and measurable business outcomes. Whe ...
... Maintaining a CRM capabilities roadmap that aligns with business objectives is a perennial challenge, caused by shifting business priorities, unclear needs and changing technologies. Enterprise application leaders should use this methodology to build a durable roadmap process. Insights at a Glance Str ...
... Executive Survey finds CEOs are enacting new strategies to drive AI-enabled dynamic capacity. CIOs and executive leaders must help CEOs deal with risks to customer relationships while leveraging the potential of AI. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... living and economic uncertainty. CMOs must make the right strategic messaging and promotional decisions to capture their attention and convert them to customers. Introduction Analysis Gartner Recommended Reading Gartner Research ...
... segmentation of banks isn’t enough to drive highly effective marketing and sales activities. Product leaders can narrow segmentation and define their ideal customer profiles, using enterprise buyer persona attributes. Overview Introduction Analysis Gartner Recommended Reading Note 1: ETA Profiles Gartner Research ...
... The digital and nonlinear B2B buyer journey exacerbates the cost of sales and marketing misalignment. CMOs can drive increased revenue and profit by incorporating buying context insight into ideal customer profile buyer journeys, a practice that also strengthens marketing and sales alignment. Overview ...
... Gartner client? The journey to an AI-native workplace requires more than technology. It requires a human compass that keeps employees at the center of your AI strategy. When organizations focus too narrowly on tools or vendor hype, employees are left behind. By navigating this journey through three key ...
Analyst(s): Rachel O'Farrell | Max Goss | Erin Pierre | Dan Wilson