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Podcast March 31 2026
... Podcast | Human Moments That Matter in an AI‑Driven Customer Experience AI can answer faster, personalize at scale, and automate entire customer journeys, but it can’t make someone feel seen. In this episode of ThinkCast, recorded from a live session at Gartner CIO Leadership Forum, Gartner Distinguished ...
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Research Oct 2025
... Access Insights Already a Gartner client? CSPs are investing in BSS customer management and experience functionality, incorporating AI to advance customer-centricity, enhance customer journeys and expand B2B. Product leaders selling to CSPs can use this analysis to hone their competitive positioning ...

Analyst(s):   Amresh Nandan   |   Susan Welsh
Research Aug 2025
... Management Content Generation/Personalization Marketing and Sales Customer Journey Revenue Management Inclusion and Exclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Will Rice   |   Amresh Nandan   |   Mounish Rai   |   Pulkit Pandey
Premium Research Oct 2026
... shopping journey preferences to inform content and advertising channel strategy as well as digital commerce paths to purchase before they invest heavily in first- or third-party customer data acquisition. CMOs should use these tools to learn what types of information their highest-value customers prefer ...

Analyst(s):   Emily Weiss
Premium Research Mar 2024
... adapting and enhancing products and services to keep up with quickly changing customer behaviors and expectations. Leaders can use this guidance to effectively assess current-state experiences and design future-proof customer journey maps. Gartner Research ...

Analyst(s):   Hannah Edmunds
Research Nov 2025
... Gartner client? Organizations face significant tech and process shifts as customers adopt “channelless” buying journeys. CMOs must adopt a channel-adaptive, AI-powered, and outcome-focused post-omnichannel strategy to meet customer needs, drive agile and scalable marketing, and accelerate growth. Insights ...

Analyst(s):   Suzanne Schwartz
Complimentary Research November 21 2025
... Download the Customer Experience Strategy guide to: Simplify customer journeys with an intelligent front door approach Leverage customer insights to strengthen CX and increase channel efficiency Optimize your customer experience strategy for higher self-service adoption About Customer Experince Strategy ...
Premium Research Apr 2025
... Verint XEBO.ai Direct Feedback Channels and Data Indirect Feedback Channels and Data Inferred Feedback Channels and Data Data Analysis Capabilities Customer Journey Analytics Automated Action Voice of Employee Input Enterprise Support Go-to-Market Model Support Application of AI VoC Data Sources Are Surveys ...

Analyst(s):   Patrick Quinlan   |   Michael Maziarka   |   Chad Storlie   |   Deborah Alvord   |   Maria Marino
... Client Stories Find out how Gartner helps organizations around the world achieve their mission-critical priorities. Select your area of interest ...
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