... The B2B tech purchasing process is not straightforward; it often involves a disorganized sequence of buying activities. To enhance engagement, product leaders should concentrate on the collective buying tasks that must be accomplished, irrespective of the sequence in which they take place. Overview In ...
Analyst(s): Hank Barnes | Maria Marino | Michelle Shapiro | Dave Egloff
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... Intense market competition, geographic tension and a national AI strategy are reshaping China's AI landscape (e.g., DeepSeek) and influencing the global AI ecosystem. This research aids global AI leaders in exploring trends, understanding impacts and refining strategies for expanded AI delivery. Stra ...
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Analyst(s): Alex Tytarenko | Steve Santos | Kevin Schmidt
... Improving customer satisfaction and retention is a key challenge for marketing leaders. MarTech product leaders should use this value scenario to form effective messaging that highlights how their offering will help reduce customer churn rates. Gartner Research ...
... AI applications in ITSM analyze data and metadata to provide organizations with actionable insights on ITSM practices and workflows. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Meth ...
... Itaú Unibanco created an AI platform to support client-facing tools that scale service while preserving trust, security and compliance. Banking CIOs should use this case study to explore market-expanding opportunities with GenAI. Gartner Research ...
... Salesforce’s acquisition of Informatica completed on 18 November 2025 and changes to commercial terms are likely from 2027, but lengthy contracting cycles and vendor lock-in mean SPVM leaders must start planning now to mitigate future pricing increases and contractual risks. More Detail Gartner Recomm ...
... Product leaders face challenges addressing product-service gaps and ensuring their AI and GenAI products resonate with target markets and buyers. To accelerate growth, product leaders must leverage strategic partners to gain deeper insights into buyers and effectively position their offerings. Overvi ...