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Research Apr 2026
... logic to manage a learning capability. This research highlights the key mistakes to avoid and strategies to compound ROI across your organization’s AI journey. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Vaughan Archer
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... Human Resources practice within Gartner's Business & Technology Insights division. He partners with clients to support them in their talent analytics journey, leveraging data to drive business decisions and improve talent outcomes. Tim joined Gartner after 20 years in various industries including secondary ...
Research Aug 2026
... Access Insights Already a Gartner client? As the number of customer touchpoints continues to grow, the risk of internal misalignment across different customer-facing channels and roles increases. Sales enablement leaders should adopt a revenue enablement approach to drive alignment and ensure a consistent ...

Analyst(s):   Melissa Hilbert   |   Doug Bushée   |   Bill Yetman
Premium Research Sep 2026
... Omnichannel customer behavior and AI-driven engagement are reshaping how organizations connect with customers. Use this guide to align marketing to business value, prioritize initiatives, set realistic cross-channel goals, and build the roadmap needed to accelerate results in a rapidly evolving environment ...

Analyst(s):   Suzanne Schwartz
Announcement December 02 2025
... https://tools.gartner.com/use-case-insights. About Gartner for Customer Service and Support Leaders The customer service and support function is vital to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice ...
Premium Research Oct 2025
... Customer feedback is a rich but largely untapped resource. Customer service and support leaders who invest in a two-loop insight engine can transform raw data into actionable insights, fueling real improvements and building lasting customer loyalty. Insights at a Glance VoC Programs Often Fail to Impact ...

Analyst(s):   Rupinder Chandhok   |   Francesco Vicchi   |   Daniel O'Sullivan
... Shubham Gupta Online reviews are a critical part of the B2B software buyer journey, greatly influencing buying behavior and purchase decisions. Customer reviews are one of the key factors influencing a B2B software buyer's purchase journey. According to the Gartner 2021 SMB Software Buying Behaviors Survey, ...
Research Oct 2026
... Access Insights Already a Gartner client? Customer service and support leaders often face pressure to quickly implement AI initiatives, which can lead to ineffective outcomes. This research focuses on four critical pillars for the success of AI projects in customer service. Insights at a Glance Impact Actions ...

Analyst(s):   Daniel O'Sullivan   |   Francesco Vicchi
Premium Research Sep 2026
... drivers such as technician utilization and reduced customer effort, CIOs may overestimate field service teams’ readiness for autonomous, AI-driven scheduling. This maturity model helps CIOs assess current state and set next steps to drive efficiency and customer outcomes. Insights at a Glance Issue Impact ...

Analyst(s):   Jim Robinson
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