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Premium Research Mar 2026
... guide for bank CIOs to understand and implement the latest tech trends in lending: AI supporting credit risk assessment; AI agents transforming credit journeys; real-time decision making and alternative data enhancing the role of credit ecosystems; and advanced data analytics and AI boosting sustainable finance ...

Analyst(s):   Derek Frost
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Premium Research Apr 2026
... CIOs can use this tool with their IT leadership team to facilitate a workshop that creates a strategic IT service portfolio. This jump-starts the journey to becoming client- and business-centric, by moving from an IT-centric view to a business value- and outcome-focused view of the services they deliver ...

Analyst(s):   Chet Geschickter   |   Donna Scott
Research Mar 2026
... Insights Already a Gartner client? B2B organizations struggle to quickly and credibly demonstrate marketing ROI across complex, multichannel buying journeys. This research helps B2B demand generation leaders evaluate and select multitouch attribution tools that can address their requirements. Overview ...

Analyst(s):   Amy Abatangle   |   Nina Maj Fjordvald   |   Sarah Brennan
Research Apr 2026
... agentic AI offerings evolve in the market. Service providers are rapidly investing in developing AI service platforms to enable clients on their AI journey. Service providers that build a holistic platform will be best positioned to thrive. Overview Strategic Planning Assumption(s) Analysis Gartner Recommended ...

Analyst(s):   Matthew Brown   |   Gunjan Gupta
Research Mar 2026
... Instead, prioritize ABM channels based on a framework of program objectives, buying situation nuances, and channel fit at each stage of the buyer’s journey. Insights at a Glance Impact Brief Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jenifer Silverstein
Research Apr 2026
... from the outset, cybersecurity leaders should focus on reducing password use. This research offers practical steps on how to begin a passwordless journey. Insights at a Glance Impact Brief Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Yemi Davies   |   James Hoover   |   Nayara Sangiorgio
Premium Research Aug 2025
... Organizations are placing big bets on customer service technology. But leaders are often enamored with slick technology features, overlooking the prerequisites to enable them. Customer service and support leaders can use this research to improve their organizational readiness for new technology. Overview ...

Analyst(s):   J.J. Moncus   |   Michael Rendelman   |   Eric Keller   |   Karan Anand
eBook October 13 2026
... market intelligence, flexible contract negotiation, and frameworks to manage AI contracting complexities and lower long-term costs. Your AI Sourcing Journey Roadmap Heads of IT procurement must build technical, strategic and leadership capabilities to support modern AI sourcing strategies. This means gaining ...
... dialogue and maximizing Gartner offerings How Gartner Executive Partners work with you to tackle your top priorities Executive Partners support your journey with action plans, analyst insights and strategic guidance at every phase of an initiative. Sample action plans Gartner Executive Partner Stories ...
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