... Some of PostNord’s customers had an issue with the speed of the corporate customer portal, so a new technology was invented and implemented. Other customers were then invited to work with the team on further development. Case Study Preparing IT for Innovation Gaining Stakeholder and Management Trust ...
Analyst(s): Jackie Fenn | David Cearley | Erik Van Ommeren
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... To move beyond issue resolution and drive customer and organization value, customer service and support leaders require a framework to close the value gap. Leaders should use the successful customer profile as the transformation framework to enable the new mission for service and support. Overview Introduction ...
... For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help. Overview ...
... Already a Gartner client? Driving healthy growth is nearly impossible when customers disengage. Revenue and retention leaders need partnerships between customer success teams and account management teams that retain and grow customers and deliver seamless interactions to realize current value and pursue future ...
... Retaining customers is critical but is becoming increasingly difficult for retail banks. Financial services leaders can use this research to learn about the factors that drive customer attrition and what they can do to not only retain customers but also strengthen their relationship with the bank. Overview ...
Analyst(s): Financial Services Business Leader Research Team
... stopping by? Customer-led growth is the business strategy of orchestrating consistent processes, systems and data to deliver on revenue objectives. B2B revenue and retention leaders must adopt a unified commercial approach supported by cross-functional alignment, customer experience and customer success. ...
... global instability expand the potential for digital surveillance, adding customer personal and mental risks from personal data abuse. Cybersecurity leaders must use these predictions to shape their data protection programs for customer trust and operational resilience. Overview Strategic Planning Assumptions ...
... ’s profile on Capterra, then visited the company’s website, engaged with its content, and ultimately, requested a demo. As a result of this buying journey, the number of qualified leads doubled and the disqualification rate was reduced by 18%. As Curling-Hope started to see positive ROI in Gartner Digital ...
... keynote delivered at Gartner Service and Support Connect 2025, this note highlights leaders’ most promising path to creating additional value for customers and the business. Gartner Research ...
Analyst(s): Jeffrey Schott | Kim Hedlin | Jennifer MacIntosh | Brad Fager | Christopher Sladdin