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Premium Research Aug 2026
... AI is transforming the parcel industry, from network design to the customer’s postpurchase experience. Heads of logistics must convert AI-enabled benefits across the entire parcel life cycle and avoid missed opportunities to improve last-mile performance. Insights at a Glance Issue Impact Implications ...

Analyst(s):   Jose Reyes   |   Chris Kina
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Premium Research Sep 2026
... Organizations are prioritizing CPaaS adoption to replace expiring legacy technologies, meet new regulatory demands, and use AI for secure and personalized customer engagement. This note guides CIOs to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Community Contributor
Premium Research Sep 2026
... environment. By transitioning to dynamic modular supply chains, CSCOs lead organizations to reconfigure their supply chain, increasing agility and customer value without costly redesigns. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mónica Pellerano   |   Eugenio Iguzquiza
Premium Research Sep 2026
... Agile practices are fundamental to successful software delivery; without them, teams risk customer dissatisfaction and product failure. Software engineers must embrace agile alongside AI engineering to transform their organizations, foster business agility and achieve a competitive edge. Overview Problem ...

Analyst(s):   Bill Holz   |   Peter Hyde
... other leading industry publications. A career marketer and CMO, Chris was also a founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology ...
Research Aug 2021
... Investments in customer service and support technologies must be scrutinized for their ability to deliver on customer experience goals, their impact on cash reserves and the likely speed of ROI. This Hype Cycle will help application leaders assess the maturity and risks of these technologies. Analysis ...

Analyst(s):   Drew Kraus
Announcement February 01 2022
... the sources of potential customer listening posts along the customer journey (e.g., customer service interactions, social media posts, customer community engagement). Prioritize these sources based on the completeness of the narratives, the ability to confirm authentic customers and the value the sources ...
Premium Research Jul 2024
... business model of operational silos is not aligned with the buying journeys of today’s decision makers. This research focuses on why tech CEOs of early-stage companies must consider deploying revenue operations for sales, marketing and customer success. Overview Strategic Planning Assumption Analysis The Impact ...

Analyst(s):   Peter Havart-Simkin   |   Patrick Stakenas
Research October 22 2019
... most customer cohorts, stores and online both play an important role in purchasing, and brands must create a cohesive experience that optimizes to the strengths of each format, enabling customers to seamlessly move between. The specific role that stores and brands sites play in the consumer journey, however ...
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