... purchase. CMOs can use this research to benchmark digital marketing performance, identify leading practices, and uncover opportunities to strengthen customer acquisition and conversion. Index Performance Class and Category Performance Gartner Recommended Reading Methodology Gartner Insights Abstract ...
Analyst(s): Nikhil Sharma | Greg Carlucci
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... Unified commerce has evolved beyond customer experience and platform integration. Retail CIOs can use this research to understand how AI is transforming unified commerce to become the foundation for real-time intelligence, AI-driven execution and measurable business outcomes. Insights at a Glance Strategic ...
... Your next marketing campaign targeting European customers carries a hidden AI governance risk. From August 2026, the EU AI Act will require CMOs to strengthen AI transparency, traceability and literacy across teams and partners — or face regulatory, commercial and reputational risk. Insights at a Glance ...
... investment with operational readiness, not just media performance. This note outlines how to incorporate location-level capacity, conversion, and customer experience signals into media investment decisions. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended ...
... Access Insights Already a Gartner client? Speech translation enables instant collaboration and access to new markets, improving customer and employee experience, operational efficiency, and accessibility. This report analyzes enabling technologies, key use cases, and risks associated with this emerging ...
Analyst(s): Gabriele Rigon | Bern Elliot | Adrian Lee | Manoj Bhatia
... innovations. In 2026, data and analytics, automation and generative AI were the most common technologies utilized to improve operating margins and excel in customer experience. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Lachezar Manasiev | Reuben Harwood | Amanda Dall'Occhio | Faith Adams | Jeff Smith | Animesh Gandhi | Barry Runyon | Evun Wyer | Anthony Mullen | Saru Mehta | Laura Craft
... Access Insights Already a Gartner client? Heads of logistics must balance growth, customer experience, resilience, and cost-to-serve in an increasingly complex operating environment. This agenda guides heads of logistics on navigating this landscape by creating enterprise value, orchestrating the ecosystem ...
... and retail CMOs must lead effective strategies. Use this guide of industry-aligned research as a launchpad to build functional capabilities, ensure customer relevance and optimize marketing execution. Analysis Research Highlights Contributors Gartner Recommended Reading Gartner Insights Abstract ...
... new currency of value. Providers adding agentic capabilities to PLG products must align pricing and GTM strategies around completed work to maximize customer value realization and sustainable PLG. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights Abstract ...