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Premium Research Oct 2026
... purchase. CMOs can use this research to benchmark digital marketing performance, identify leading practices, and uncover opportunities to strengthen customer acquisition and conversion. Index Performance Class and Category Performance Gartner Recommended Reading Methodology Gartner Insights Abstract ...

Analyst(s):   Nikhil Sharma   |   Greg Carlucci
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Premium Research Oct 2026
... innovations. In 2026, data and analytics, automation and generative AI were the most common technologies utilized to improve operating margins and excel in customer experience. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Lachezar Manasiev   |   Reuben Harwood   |   Amanda Dall'Occhio   |   Faith Adams   |   Jeff Smith   |   Animesh Gandhi   |   Barry Runyon   |   Evun Wyer   |   Anthony Mullen   |   Saru Mehta   |   Laura Craft
Research Oct 2026
... Access Insights Already a Gartner client? Heads of logistics must balance growth, customer experience, resilience, and cost-to-serve in an increasingly complex operating environment. This agenda guides heads of logistics on navigating this landscape by creating enterprise value, orchestrating the ecosystem ...

Analyst(s):   Noha Samara
Research Oct 2026
... and retail CMOs must lead effective strategies. Use this guide of industry-aligned research as a launchpad to build functional capabilities, ensure customer relevance and optimize marketing execution. Analysis Research Highlights Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Greg Carlucci
Research Oct 2026
... new currency of value. Providers adding agentic capabilities to PLG products must align pricing and GTM strategies around completed work to maximize customer value realization and sustainable PLG. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jim Hare   |   Omar Ansari   |   Kevin Quinn
... high-intent accounts that match your ideal customer profile, you shorten the prospect-to-customer journey. Better customer retention. Personalized content creates a stronger bond between your business and your clients, preventing churn and leading to increased customer loyalty. Top 5 ABM trends to watch out ...
Research Jan 2021
... Customer service organizations face 10 dilemmas as they rethink their operations to show resilience to current and new digital business models. Application leaders for customer service must develop a three-year roadmap to deliver high-impact business outcomes and superior experiences. Overview Strategic ...

Analyst(s):   Emily Potosky   |   Sarah Dibble   |   Customer Service and Support Research Team   |   Magnus Revang   |   Jim Davies   |   Jim Robinson   |   Deborah Alvord   |   Brian Manusama   |   Pri Rathnayake   |   Steve Blood   |   Nadine LeBlanc   |   Bern Elliot
Research June 08 2026
... problems, accelerate solution design, and strengthen execution. Effective leaders focus on three drivers of innovation success: selecting high-impact customer challenges, developing differentiated solutions, and securing stakeholder commitment. AI enhances each step, enabling faster insight, stronger ideas ...
Premium Research Apr 2024
... Product leaders do not see customers the way customers see themselves. This creates blind spots that reduce retention, raise sales costs and reinforce customer regret. Use Gartner’s roadmap to address these blind spots and improve customer relationships. Overview Analysis Gartner Recommended Reading ...

Analyst(s):   Hank Barnes   |   Mark McDonald
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