... Access Insights Already a Gartner client? Agentic AI is increasingly being used in organizations to improve efficiency and productivity. Technical professionals must leverage Gartner’s guidance to plan, assess, design, select and operate agentic AI solutions. Analysis Research Highlights Gartner Recommen ...
Analyst(s): Simon Richard | William Dupre | Chris Jackson | Matt Brasier | Dennis Xu | Joe Antelmi | Ventse Derzhitski | Georgia O'Callaghan | Nat Krishnan | Kevin Matheny | Lydia Ferguson
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... Access Insights Already a Gartner client? A practical framework for scaling AI agents to production is crucial, as value expectations for agentic AI remain to be fully realized. This guide emphasizes prioritizing the right use cases, selecting the right technologies, and supporting adoption with roles ...
Analyst(s): Meghna Joshi | Joseph Denney | Kristin Sherwood | Sneha Ayyar | Joe Ham
... marketing’s contribution to revenue by optimizing customer acquisition and growth strategies. Drive revenue through demand generation programs, sales alignment and product messaging strategies that compel B2B buyer action throughout the omnichannel customerjourney. Scope Analysis Topics Suggested First Steps ...
Analyst(s): Martin DeWitt | Jeff Cohen | Sharon Cantor Ceurvorst
... robust AI governance and compliance with evolving regulations for customer satisfaction and trust. Overview Strategic Planning Assumptions What You Need to Know Gartner Recommended Reading Note 1: Commercial Outcomes of Recent CustomerJourney Gartner Research ...
Analyst(s): Manoj Bhatia | Lisa Unden-Farboud | Charanpal Bhogal | Jon Dressel
... Many organizations have focused on offering omnichannel commerce, while unified commerce brings customerjourneys into the perspective. Application leaders should understand the difference between the two concepts to plan the commerce experience for the future. Gartner Insights Abstract ...
... Customers often struggle to see how new product releases could impact current and future use cases. To drive adoption, product marketers must use effective release marketing to help customers understand the value of newly introduced capabilities throughout the “owning” phase of the customerjourney. ...
... future planning roles, but many supply chain planning leaders struggle with implementation. Success requires assessing fit, mapping the transition journey, and synchronizing investments to improve viability. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Access Research Already a Gartner client? B2B MAPs help marketing teams orchestrate customerjourneys to support demand generation, customer experience and revenue objectives. Marketing operations leaders need to conduct a structured vendor assessment based on use cases to ensure the selection of a suitable ...
... Client Story Driving Sustainability and Efficiency: Malia Group's Journey with Gartner Malia Group, a diversified conglomerate leading in sectors such as fast-moving consumer goods, industries, hospitality, real estate, technology solutions, and fashion, sought to enhance its IT strategy while aligning ...