... IBM serves over 500,000 customers with a broad portfolio that includes software, consulting and infrastructure. IBM’s strategy remains focused on hybrid cloud and AI, and it continues to invest strategically in mainframe, hybrid cloud, AI and quantum technologies. At a Glance Overview AI Position Noteworthy ...
Analyst(s): Andrew Lerner | Ed Anderson | Chris Middlebrook
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... Tech providers are overweighting advanced reasoning agents to develop solutions that neither they nor their customers can afford at scale. CPOs must instill a practice of reserving frontier reasoning for high-value use cases and make domain-specialized smaller models the default deployment choice. Insights ...
... to ring-fence critical assets, mandate extraction-ready IT architectures, and generate revenue by selling “geopolitical immunity” to risk-averse customers. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...
... exception-heavy business processes with bounded, human-in-the-loop agents that eliminate the constant manual remediation these workflows generate. This enables customers to scale these workflows infinitely at near-zero marginal cost. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner ...
Analyst(s): Mark Wesker | Elisabeth Torres-Schulte
... that will not continue. High-tech executives need to address the drivers behind ongoing spend and the risks of unverified outcomes to build their customers’ confidence in achieving the desired ROI. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... Enterprise SaaS vendors rush to embed AI into legacy products, repackaging SKUs and raising costs without customer safeguards. Heads of IT procurement must negotiate nondiminishment protections, anchor AI spend to renewals and set test-to-launch governance to curb costs and protect long-term plans. ...
... Customers’ usage of answer engines is displacing organic search clicks, creating measurement blind spots and credibility gaps for CMOs trying to justify site content investments. This research details current hazards of AEO attribution and provides guidance on strategic mitigations CMOs should take to ...
... inventory and promotions. This research examines how the sales and margin review aligns these inputs into a consensus plan that supports profit and customer outcomes. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? AI is transforming how organizations elevate customer experience, amplify brand visibility, automate marketing operations, and optimize business outcomes with a tighter feedback loop. This research curates the latest innovations and demonstrates AI’s new possibilities ...