... Weiss, Senior Principal Researcher in the Gartner Marketing practice. “Marketers must prepare by putting strong data governance in place, tracking customerjourney changes weekly, and integrating agentic systems into martech stacks to enable secure, ethical personalization at scale.” “This marks the end of ...
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... Customer service and support leaders invest heavily in QA programs that capture rep performance data, but few executives find value in the resulting insights. Use this research to understand why you should shift from a rep-focused QA program to a strategic CX and VoC insights program. Overview Introduction ...
... The CCaaS market is rapidly shifting due to GenAI advancements and rising competition from nontraditional customer service providers. This note guides customer service and support technology leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...
... Accelerators for CISOs Accelerate organizational priorities through a methodical, step-by-step journey — powered by curated content, proven tools, and ready-to-use templates for CISOs and their teams. Explore our CISO Accelerators based on top cybersecurity priorities Accelerator for Building a Cybersecurity ...
... Technology Strategies and Roadmaps, Finance Technical Product Management as well as Process improvement and Organizational Structure in the transformation journey. Specialized in I2C and Autonomous Accounting. 12 years of Nike vast International experience in delivering transformational capabilities within Finance ...
... Marketing interest in composable CDPs increased as customer data management shifted from a marketing to an enterprise objective. As they shape their martech strategy, marketing operations leaders should compare the composable CDP approach with conventional, packaged CDPs. More Detail Gartner Research ...
Analyst(s): Rachel Smith | Lizzy Foo Kune | Benjamin Bloom
... The downloadable tool helps tech CEOs quantify the product value customers can achieve from using their product through productivity gains, revenue and risk mitigation. Tech CEOs should use the output to strengthen value proposition, marketing calculators and pricing models. Gartner Research ...
Analyst(s): Vuk Janosevic | John Santoro | Ron Burns
... The role of CSCO has evolved considerably, and now requires more focus on customer loyalty, supplier engagement and business growth. This PowerPoint presentation identifies CSCOs’ priorities to help product leaders align their go-to-market strategy with CSCOs’ buying preferences. Gartner Research ...
... Customer service and support technology leaders are moving quickly to evaluate and implement generative AI use cases. But moving too fast comes with risk. Overcome the three main pitfalls to increase your chance of success. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...