... engagement on business outcomes. Tech CEOs must establish a minimum viable outcome for their products and integrate the concept across the entire customerjourney to accelerate growth and adoption. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Vuk Janosevic | David Yockelson
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... a Gartner client? Enterprises adopting AI capabilities must also integrate AI into DevSecOps, or risk compromising security and reliability. This journey guide helps software engineering leaders adopt AI-driven DevSecOps by identifying workflow constraints, minimizing tool sprawl, and closing skills ...
Analyst(s): Manjunath Bhat | Deacon D.K Wan | Sarah Baumunk | Bill Blosen
... Email marketing platforms enable the use of email channels to deliver and optimize marketing in support of multichannel engagement across the customerjourney. Digital marketing leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...
... Qlik’s GenAI chatbot increased its self-service success rate from 18% to 62%. Customer service and support leaders can learn from three critical aspects of Qlik’s success in meeting customers’ needs: bot-guided customerjourneys, bot-optimized knowledge management, and hallucination prevention. Case Overview ...
... Customers move between physical and digital channels throughout their buying journey, often engaging with both simultaneously. To meet these expectations and drive growth, CMOs must deliver “phygital” experiences that connect journey steps, eliminate friction, and maximize customer value. Insights at ...
... Banking leaders are seeking solutions to enable cross-channel customerjourneys to maximize customer engagement. CIOs can choose from solutions that offer low-cost core functionality, solutions that facilitate new value delivery, and others that provide discovery and redirection to other channels. Overview ...
... operational execution. They will leverage differentiation as a driver of enterprise growth and will focus their teams on delivering the most valuable customerjourneys. Overview Recommended Actions Gartner Recommended Reading Gartner Research ...
Analyst(s): Ewan McIntyre | Sharon Cantor Ceurvorst
... for tech CEOs aiming to scale, especially when facing cross-functional misalignment. A CGO drives strategic long-term growth and enhances the customerjourney — from acquisition to retention — by supporting key operational functions. More Detail Contributors Gartner Recommended Reading Gartner Research ...