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Research Sep 2024
... prioritize and recalibrate channels and spend. This research helps CMOs adjust their channel strategies and budgets to work across the whole customer buying journey. Overview Data Insights Presentation Deck Gartner Recommended Reading Gartner Recommended Reading (Required Internal Only — This section will ...

Analyst(s):   Suzanne Schwartz
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... In Mind Cloud Grows MQLs Up to 40% With Gartner Digital Markets Client Success Story In 2017, In Mind Cloud launched a lead generation campaign with Gartner Digital Markets with the goal of reaching active buyers in the U.S. market. The company not only expanded its global reach, but also increa ...
Research Feb 2026
... Gartner client? As AI reshapes customer expectations and standardizes reactive service, leaders must adopt preemptive capabilities to prevent value erosion and stay competitive. This enables a zero-effort experience model that anticipates and resolves needs before customers notice them. Insights at a Glance ...

Analyst(s):   John Quaglietta   |   Francesco Vicchi
Research Feb 2026
... marketing function. These predictions highlight risks and opportunities for blown budgets, proof of value for AI, engaging with machine customers and integrating customer data platforms with IT’s data stack. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Gartner ...

Analyst(s):   Lacretia Marsh   |   Audrey Brosnan   |   Andrew Frank   |   Sandy Shen   |   Suzanne Schwartz   |   Nicole Greene   |   Joseph Enever   |   Lizzy Foo Kune   |   Adam Sarner   |   Benjamin Bloom   |   Eric Schmitt   |   Matt Wakeman
Research October 29 2021
... toward a customer-centric supply chain. What is a customer-centric supply chain? A customer-centric supply chain is focused on delivering both profit and high-value CX. A customer-centric supply chain is deeply knowledgeable of and responsive to customer needs. How do you shift toward a customer-centric ...
Research Jan 2017
... To communicate the digital vision of Plymouth Community Homes more effectively, the head of IT has created a graphic of it that puts people and ethics at the core. Case Study Digital Starts on the Inside and Extends Out Sharing the Digital Vision Graphically The “Midsize Advantage” Gartner Insights Abstr ...

Analyst(s):   Ansgar Schulte   |   Heather Colella
Premium Research Mar 2024
... This presentation highlights Chevron’s edge strategy, from its approach to a unified control plane to how it's influenced by the organization’s relationship with Microsoft. Gartner Research ...

Analyst(s):   Research Board Research Team
Premium Research Aug 2026
... AI’s impact is fundamentally changing how banks operate, compete, and address customer needs and wants. Bank CIOs can use this research to prioritize seven foundational capability workstreams that will enable them to successfully support AI-led autonomous and agentic banking across their enterprise. ...

Analyst(s):   Alistair Newton
Research Sep 2026
... focus AI pursuits on the seller work that is easiest to automate, but the greatest gains often come from improving the actions that rely on judgment, customer insight and decision quality. Use this research to prioritize the right actions before deciding how technology should improve them. Insights at a ...

Analyst(s):   Wendy Butler-Mafuz   |   Sandhya Mahadevan
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