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... What Is the Customer Service & Support Score? The Customer Service & Support Score is a strategic planning tool that evaluates the maturity of your service function using objective, peer-based performance standards, and assesses your functional performance across five objectives and 17 activities. The ...
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Premium Research Mar 2024
... B2B buyers consult many information sources during their customer journey. Digital marketing leaders can keep up with changing buyer behaviors by experimenting with new tactics. Learn how Unum improved demand generation results using influencer marketing to extend the reach of event marketing. Case Overview ...

Analyst(s):   Devon Weidemann   |   Rick LaFond   |   Nick Monroe
Premium Research Jul 2024
... platform is designed to provide content management capabilities and support personalized digital experiences across different use cases in the customer journey. Application leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Peer Contributors
Webinar On-Demand
... Customer service and support leaders have an opportunity to shift the focus of their organization from resolving issues to driving value. Service organizations have deep insight in the holistic customer journey, and as products further incorporate service into their design, service leaders can leverage ...

Analyst(s):   Brady Holbrook   |   Jonathan Schmidt
Webinar Nov 17, 2026   Upcoming
... •Focus AI investments so successes build on one another and create greater business impact •Rethink the economics of service and support to uncover new opportunities to use AI for value creation and cost reduction •Redesign frontline agent roles to take advantage of AI-enabled ways of working AI is ...

Analyst(s):   Christopher Sladdin   |   Kim Hedlin
Research June 02 2026
... Evaluate 100% of Service Interactions With Auto QA Discover insights on how automated QA solutions improve the efficiency, consistency, and impact of QA. Traditional quality assurance relies on manual review of a small subset of service interactions, typically 2% to 5% of total assisted service volume ...
Premium Research Jul 2026
... Two distinct AI buyer journeys are emerging, shaped by strategic or tactical organizational mindsets. High-tech executives must tailor go-to-market strategies to align with buyer ambitions, risk appetite, and decision processes to drive high-quality deals. Insights at a Glance Issue Impact More Detail ...

Analyst(s):   Suzanne White   |   Arjun Boparai   |   Kevin Lindsay
Research May 2026
... providers must prepare now for this transformation, as those without agentic-to-agentic (A2A) buying capabilities will risk being excluded from buying journeys. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jimmy Chuang
Research Jul 2026
... Access Insights Already a Gartner client? Artificial general intelligence does not yet exist and is likely at least a decade away. However, the pursuit of AGI can drive valuable innovation. CIOs and AI leaders should prioritize technology investments that address “wicked problems” to drive transformat ...

Analyst(s):   Pieter den Hamer   |   Philip Walsh   |   Frank Buytendijk
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