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Premium Research Feb 2025
... Customer expectations for service are ever-changing, making service and support leaders feel like they’re constantly playing catch-up. Learn how customers prioritize resolution, personalization and other factors in service and support interactions, and how this affects your channel strategy. Data Snapshot ...

Analyst(s):   Olivia Foster   |   Melissa Fletcher
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Premium Research Apr 2025
... Insights from the 2025 Gartner Enterprise Growth Agenda Survey cite a focus on customer needs as a key driver of growth. CIOs and executive leaders can use this data analysis to build a case for more investments in voice of the customer initiatives. Data Snapshot Data Insights What You Need to Do Gartner Recommended ...

Analyst(s):   Don Scheibenreif
Premium Research Jul 2024
... Customer support acts as a “lubricant” in the product-led growth flywheel by helping users resolve issues and realize the value of the product. Tech CEOs must utilize multiple channels and methods to address the diversity of customer preferences and needs for support that arise in a PLG motion. Data ...

Analyst(s):   David Kung
Research Mar 2025
... Access Research Already a Gartner client? Organizations shifting from standardizing to optimizing their customer success program often encounter a maturity stall. Revenue and retention leaders should use this research to avoid that stall by optimizing their strategy to expand their team’s role in driving ...

Analyst(s):   Maria Marino   |   Michael Maziarka   |   John Quaglietta   |   Jennifer MacIntosh
Premium Research Nov 2024
... asset-based services. The biggest hurdle is articulating value to the customer and connecting that to a price. Tech services leaders who need to fully monetize the value of their assets and intellectual property must make realized customer value clear. Overview Analysis Gartner Recommended Reading Note 1: ...

Analyst(s):   Katie Gove
Research Oct 2019
... process. Overview What Are Industrial IoT Platforms? What Is the Gartner Peer Insights Customers’ Choice? Use Customer Reviews and Expert Research to Supplement Your Analysis Gartner Peer Insights “Voice of the Customer” IIoT Platforms Peer Reviews and Ratings Vendor Comparison Other Vendors Considered ...

Analyst(s):   Peer Contributors
Premium Research Oct 2021
... CX can be complex, so a team of Gartner analysts took their best, most fundamental CX advice and distilled it down to fit on an ordinary napkin. Application leaders supporting CX should keep these fundamentals top-of-mind when launching a new CX program or improving an existing one. About This Resear ...

Analyst(s):   Don Scheibenreif   |   Ed Thompson   |   Michael Chiu
Research Apr 2022
... CSPs are focusing on increasing adoption of AI and automation to help customers with their overall experience. CSP CIOs must develop an approach for sourcing and implementation with the intent to scale AI adoption across customer and business operations. Overview Market Definition Market Description ...

Analyst(s):   Pulkit Pandey   |   Amresh Nandan
Premium Research Mar 2024
... A loyal customer base is essential to meeting growth objectives, but most banks find it difficult to build. Retail banking leaders can use this research to learn what drives loyalty and growth, and gain an in-depth understanding of the needs and preferences of the loyal customer segment. Overview Data ...

Analyst(s):   Ankita Srivastava   |   Priyanka Shukla
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