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Premium Research Oct 2024
... Supply chain planning solutions help with the overwhelming end-to-end planning process, resulting in improved business outcomes. This note guides supply chain technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gar ...

Analyst(s):   Peer Contributors
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Premium Research Feb 2024
... Selecting a VoC platform presents challenges based on buyers’ complex and rapidly evolving needs. An evaluation model creates a transparent, auditable process that will enable revenue and retention leaders to select the right VoC vendor for their organization. Overview Introduction Analysis Gartner Reco ...

Analyst(s):   Michael Maziarka   |   Maria Marino   |   Chad Storlie   |   Deborah Alvord
Premium Research Feb 2024
... HR leaders are using technology to support leadership, culture and change management. Product leaders should use this PowerPoint presentation to learn more about the persona and priorities of HR leaders to better align their go-to-market strategy. Gartner Research ...

Analyst(s):   Haripriya Arora   |   Michelle Shapiro
Research Oct 2024
... Access Research Already a Gartner client? Loyalty programs are common for B2C companies, but not widely used by B2B brands due to a perceived lack of utility and complex buying dynamics. Digital marketing leaders in B2B organizations should incorporate loyalty programs into their strategies to drive d ...

Analyst(s):   Halle Stern
Premium Research Aug 2024
... Gartner’s Enterprise Technology Adoption profiles provide a structured model for product leaders to integrate behavioral insights into B2B strategies to drive product success. This presentation outlines the model, data evidence and approaches to applying the profiles to go-to-market efforts. Gartner ...

Analyst(s):   Hank Barnes
Premium Research Feb 2024
... MDM solutions orchestrate the consolidation and maintenance of vital data assets, fostering a cohesive and consistent data landscape. Data and analytics leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Peer Contributors
Premium Research Feb 2024
... External attack surface management refers to the processes, technology and managed services deployed for continuous threat exposure management. Security and risk management leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodolog ...

Analyst(s):   Peer Contributors
Premium Research Feb 2024
... B2B marketing automation platforms facilitate demand generation, from awareness to lead nurturing, orchestrating multichannel engagement and optimizing performance through analytics. Marketing operations leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartne ...

Analyst(s):   Peer Contributors
Premium Research Feb 2024
... DaaS allows access to virtual desktops and end-user experience (accessed using a remote display) with the help of a public cloud or service provider. Infrastructure and operations leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Met ...

Analyst(s):   Peer Contributors
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