... providers prioritize opportunities to generate revenue from existing clients, but their marketing teams often fail to seize them due to lack of access to customer intelligence. Product marketers should analyze service-purchasing patterns to inform strategies aimed at delivering growth. Overview Introduction ...
Analyst(s): Tech Product Marketing Research Team
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... Quarterly business reviews should be a vehicle to deepen customer relationships rather than merely reviewing past performance. Revenue and retention leaders should transform QBRs into purpose-driven strategic initiatives, elevating discussions to focus on existing and new business value targets. Overview ...
Analyst(s): Daniel Hawkyard | Michael Maziarka | Maria Marino
... CPaaS is a key technology to address rising enterprise concerns about communications security and compliance, improve customer experience, and drive digital transformation. This note guides chief information officers to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
... Economic headwinds and GenAI are expected to disrupt CRM and customer experience initiatives. When implementing and modernizing CRM and CX applications, technical professionals must assess AI capabilities and adopt proven frameworks to minimize technical debt, drive innovation and improve CX. Scope ...
... Organizations that fail to communicate data effectively face significant risks, including poor business decisions, wasted resources and lost revenue. Watch this complimentary five-minute webinar, featuring business and technology insights by a Gartner expert in a video created with AI technology, as ...
... Customer service and support leaders have over 200 metrics to measure performance, but some are more utilized than others. This research presents the current usage of these metrics, differences by business model, and offers suggestions for optimizing metric selection and implementation. Overview Strategic ...
... messaging. Startup tech CEOs must convey the additive benefits of SaaS rather than rely on SaaS alone to communicate value across three key stages of the customer life cycle. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice of the Customer Segment View Gartner Recommended Reading Methodology Gartner Research ...
... B2B equipment service offerings targeted at machine customers will drive revenue growth opportunities. Application leaders that react well to demand for machine-initiated, machine-evaluated service alongside human-initiated, human-evaluated service will also reduce cost and negative outcome risk. Overview ...
Analyst(s): Nadine LeBlanc | Jim Robinson | Don Scheibenreif