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Premium Research Jul 2026
... Quality intelligence (QI) transforms QA into a customer intelligence engine. Learn how to move beyond agent scoring to uncover insights that improve experiences, protect value, and drive growth. Outcome Suggested Partners Step 1 Step 2 Step 3 Step 4 Gartner Insights Abstract ...

Analyst(s):   Jonathan Schmidt   |   Brady Holbrook
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Premium Research Jun 2026
... systems are architected and integrated for AI workloads. Hyperscalers’ vertical integration strategies are emerging as key differentiators influencing customer perceptions and business outcomes. Gartner Insights Abstract ...

Analyst(s):   Research Board Research Team
Research Sep 2024
... client? In the coming years, advancements driven by AI, generative AI, and immersive technologies will revolutionize how tech CEOs and teams operate. Customer acquisition will be radically transformed through immersive hyperpersonalization, advanced predictive analytics and innovative decentralized models ...

Analyst(s):   Warren Johnstone   |   Patrick Stakenas   |   David Kung
Premium Research Jun 2024
... The CM-BPS market has evolved into an end-to-end digital customer experience solution ecosystem with a total market opportunity of $420 billion in 2025. Offering managers can use this research to size their near-term market opportunity in this rapidly changing market. Overview Strategic Planning Assumption ...

Analyst(s):   Scott Frederick   |   Tom Coshow
Research May 2024
... Access Research Already a Gartner client? Customer success managers’ time is best spent on the most difficult client problems and the most valuable client opportunities. But to give human agents the needed time, tech CEOs must get serious about expanding their success team’s capacity with automation ...

Analyst(s):   Charlie Xu   |   Forest Conner
Research Sep 2024
... signals. The confluence of signals and the ability for marketing and sales to evaluate and act on them with precision have driven the creation of customer intelligence applications. Overview Introduction Description Benefits and Uses Risks Recommendations Representative Providers Gartner Recommended ...

Analyst(s):   David Yockelson
Research Apr 2025
... Access Research Already a Gartner client? Customer identity and access management and partner identity and access management incorporate both business-to-consumer and business-to-business functionality. IAM leaders are encouraged to utilize this research to successfully plan CIAM and PIAM initiatives ...

Analyst(s):   Akif Khan   |   Michael Kelley   |   Nathan Harris   |   Abhyuday Data
Research Nov 2025
... Demandbase Expandi Group Madison Logic N.Rich NextRoll Propensity ZoomInfo Audience Management Third-Party Intent Data Display Advertising Multichannel Journey Orchestration Sales Alerts and Insights Account Measurement and Analytics Integrations With Martech/Salestech New Account Acquisition Account Retention ...

Analyst(s):   Upasna Chandna   |   Chris Chandler   |   Ray Pun   |   Jenifer Silverstein
Premium Research Oct 2026
... Analysis of 68 innovation submissions from 44 organizations reveals that AI has become a foundational capability for driving margin improvement, customer experience transformation, enterprise productivity, and operational resilience across retail and consumer goods organizations. Insights at a Glance ...

Analyst(s):   Tom Nolan
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