... Demandbase Expandi Group Madison Logic N.Rich NextRoll Propensity ZoomInfo Audience Management Third-Party Intent Data Display Advertising Multichannel Journey Orchestration Sales Alerts and Insights Account Measurement and Analytics Integrations With Martech/Salestech New Account Acquisition Account Retention ...
Analyst(s): Upasna Chandna | Chris Chandler | Ray Pun | Jenifer Silverstein
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Analysis of 68 innovation submissions from 44 organizations reveals that AI has become a foundational capability for driving margin improvement, customer experience transformation, enterprise productivity, and operational resilience across retail and consumer goods organizations. Insights at a Glance ...
... complexity of CRM platforms. Application architects can use this research to plan, implement and combine agentic and automation capabilities for improved customer engagement, while maintaining governance and operational oversight. Architecture Brief Architecture Use Case(s) Architecture Diagram Architecture ...
Analyst(s): Simon Whight | Aditya Sawant | Mike Levisay
... Many CMOs' sphere of influence is limited to activities directly managed by the marketing department, but the growing expectation that CMOs lead customer experience (CX) demands a wider domain. This research offers ways for CMOs to extend their influence and bring CX benefits across the company. Upshot ...
... in this video, a quick assessment provides tailored insights, recommendations and staff improvement considerations to guide your IT transformation journey. Gartner Recommended Reading Gartner Research ...
... AI will accelerate oil and gas companies’ journeys to maximize returns across the integrated downstream value chain. This research helps CIOs support business stakeholders’ efforts to exploit AI to optimize operations and unlock stranded profit across the hydrocarbon value chain. Analysis Next Steps ...
... Employees are isolated in their learning journeys and struggle to find the right connections for learning. This guide will help learning and development leaders build sustainable learning communities that foster effective connections in collaboration with HR business partners and business leaders. When ...
... resources (greenfield) to handling legacy systems (brownfield). Here, infrastructure platform engineers can discover the best practices for diverse IaC journeys and how cloud-native and AI-based innovations boost infrastructure management. Overview Analysis Recommendations Conclusion Gartner Recommended Reading ...
... selection criteria, challenging them to overcome information overload. This guide helps D&A leaders make confident decisions through a structured buying journey and vendor comparison framework. Gartner Recommended Reading ...
Analyst(s): Anirudh Ganeshan | Christopher Long | Jamie O'Brien | Kurt Schlegel | Edgar Macari