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Research Jun 2024
... Speech Recognition Natural Language Generation Decision Intelligence Explainable AI Machine Learning Knowledge Graphs ModelOps Marketing and Sales Customer Journey Revenue Management Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Pulkit Pandey   |   Peter Liu   |   Amresh Nandan
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Premium Research Jun 2026
... GenAI customer service investments often yield disappointing ROI because they are not aligned with customer behaviors. Based on the 2026 State of the Customer Survey, this research helps service leaders align their AI strategy and business case with customer expectations and usage trends. Insights at ...

Analyst(s):   Eric Keller
Premium Research Mar 2025
... and Build Audience Segments Unified Commercial Motions Customer Journey Orchestration Cross-Functional Data Orchestration Inclusion Criteria Gartner Recommended Reading Critical Capabilities Methodology Gartner Research ...

Analyst(s):   Benjamin Bloom   |   David Walters   |   Rachel Smith   |   Adriel Tey   |   Lizzy Foo Kune   |   Suzanne White   |   Audrey Brosnan
Research Jan 2024
... buying inexperience of many members of the buying team. Product leaders must reimagine their go-to-market strategy through the lens of the ideal customer journey and find ways to help themselves and their buyers succeed. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner ...

Analyst(s):   Derry Finkeldey   |   Manav Jain   |   Garrett Astler   |   Michelle Shapiro
Premium Research Oct 2024
... Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement. Use this research to identify suitable MMH solutions. Market ...

Analyst(s):   Audrey Brosnan   |   Tia Smart   |   Greg Carlucci   |   Julia Multedo   |   Julian Poulter   |   Suzanne Schwartz
Research November 17 2025
... human enterprises, are four times more likely to exceed revenue, profit and customer satisfaction goals. Download the Human-Powered Enterprise Assessment to discover how to: Evaluate how far your organization is on its journey Create the conditions for employees to deliver their best work Implement actionable ...
Research May 2026
... Access Insights Already a Gartner client? Agentic AI is increasingly being used in organizations to improve efficiency and productivity. Technical professionals must leverage Gartner’s guidance to plan, assess, design, select and operate agentic AI solutions. Analysis Research Highlights Gartner Recommen ...

Analyst(s):   William Dupre   |   Georgia O'Callaghan   |   Dennis Xu   |   Ventse Derzhitski   |   Kevin Matheny   |   Nat Krishnan   |   Matt Brasier   |   Joe Antelmi   |   Simon Richard   |   Chris Jackson   |   Lydia Ferguson
Research May 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Tim Faulkner, director analyst. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Tim Faulkner
Research Jun 2026
... Access Insights Already a Gartner client? Board and C-suite reporting is growing in frequency and intensity for cybersecurity leaders. To be successful, they must ensure that their presentations resonate with top leadership and meet governance requirements. This content guides you through the process ...

Analyst(s):   Christine Lee   |   Rob McMillan   |   Tisha Bhambry
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