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Research Jul 2026
... organic growth but often lack a cohesive strategy for engaging long-tail accounts. This document provides a strategic framework for CSOs to enhance customer growth and retention within the long tail. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner ...

Analyst(s):   John Quaglietta   |   Daniel Hawkyard   |   Andy West
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Research Jul 2026
... differentiation. Product leaders that integrate critical thinking, human review stages, and privacy techniques into their developmental process will build customer trust and capitalize on new market opportunities. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Apeksha Kaushik
Research Aug 2026
... development, business regulation, licensing, and permitting solutions. Emerging AI innovations are modernizing this market, impacting efficiency and customer experience. Insights at a Glance Market Outlook Current Market Landscape Market Definition Example Vendors Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Peter Stubbs   |   Rishi Sood
Premium Research Aug 2026
... Agentic banking shifts competitive advantage from providing the best financial products to owning the orchestration of customers’ financial outcomes. Banking CIOs should strategically determine where AI should act and how to balance AI delegation with human oversight, trust and control. Insights at a ...

Analyst(s):   Sudarshana Bhattacharya   |   Jasleen Kaur Sindhu
Research Jun 2026
... cost-cutting approaches are failing in volatile supply chains. CSCOs must shift to adaptive decision making, reframe costs by addressability and leverage customer behavior to maximize cost performance and drive growth. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading ...

Analyst(s):   Brian Day   |   Ankur Mehta
Premium Research May 2026
... Unlimited license agreements are experiencing a renaissance, as customers seek predictable costs for AI, and vendors drive adoption. Sourcing, procurement and vendor management leaders must negotiate appropriate terms and guardrails before signing contracts for unlimited use with an AI flavor. Insights ...

Analyst(s):   Domenico Scriva   |   Jo Liversidge
Research May 2026
... quality must evolve beyond interaction scoring. Leaders need quality intelligence (QI) that evaluates whether the end-to-end service system enables customer progress and delivers value. Insights at a Glance Impact Actions How to Execute Success Measures Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   John Quaglietta   |   Jonathan Schmidt
Premium Research May 2026
... Multiple platforms — ranging from CRMs to specialized KM systems — offer a wide range of capabilities that could support KM. This assessment helps customer service and support leaders prioritize what they need KM technology to do and communicate those requirements to vendors and IT partners. When to Use ...

Analyst(s):   Brett Overbey   |   Kim Hedlin
Premium Research Jul 2026
... Many ServiceNow customers are at a crossroads; use ServiceNow as an IT tooling vendor or leverage it as a strategic business transformation platform aligned to enterprise goals. This research helps enterprise applications leaders develop a strategy to guide expansion and strategic investment in ServiceNow ...

Analyst(s):   Jan Cook   |   Alastair Woolcock
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